Xiaomi goes bricks and mortar
Chinese smartphone maker Xiaomi’s 12-hour online ‘Fan Festival’ across seven Asian markets this week saw the company rack sales of over 2.1 million devices and pull in revenues of RMB2.1 billion ($335 million). The company pointed to this these as proof that ‘Xiaomi is truly an Internet company, with the e-commerce model being an extremely successful way of reaching its users’.
However, Xiaomi is now planning to go bricks-and-mortar to shift even more smartphones, having cut a deal with India’s The Mobile Store to sell its tech in over 800 stores nationwide, as well as in mobile operator Airtel’s shops. Xiaomi initially only made its devices available in India via ecommerce site Flipkart, but the company has now signed up two additional online retailers in Amazon India and Snapdeal.
"Some people said we were generating artificial demand,” Xiaomi's India head, Manu Jain, told Reuters. “We are trying to increase our supply, to bring more goods into India and to supply them in a free manner to all our partners.”