Apps for lifestyles
While games will continue to deliver the lion’s share of app revenues over the next five years, look out for growth in categories such as lifestyle applications and eBooks. And expansion in online dating activity is set to spring from greater smartphone usage, while navigation apps continue to buck the trend towards freemium via the pay-per-download model, with many apps charging as much as $50 a pop, according to the Apps & App Stores: Market Trends & Forecasts 2015-2019 report from Juniper Research.
And go to Apple and Google for apps as network operator app storefronts account for under 2% of global app downloads. “Operators have finally recognised that they cannot compete with Apple and Google from a content distribution basis,” says Juniper’s Dr Windsor Holden. “If they are to monetise content, that revenue has to come from bundling content into subscriptions or through leveraging the billing relationship.”