Shop me digital
UK retailer Sainsbury’s is creating close to 500 jobs in London and Coventry to boost its in-house digital and technology capabilities. The new digital hires will work on Sainsbury’s current digital platforms, such as the website and mobile shopping apps, and will also develop, test and launch new products in a new London-based Digital Lab opening in a few months’ time. Sainsbury’s says the lab will provide developers, digital designers, product owners, engineers and testers with a space to work and test new ways of shopping.
The digital team has begun trialling a new mobile shopping app to help consumers create lists at home. It remembers favourite items and gives users a map to help them find the products once they’re in store. The app then lets them scan the product on their phones and pay without waiting.
“We’re structuring and equipping entrepreneurial teams to improve the digital experience and develop products that will help make our customers’ lives easier,” says the retailer’s director of digital and technology, Jon Rudoe.
Sainsbury’s deals with 24 million customer transactions a week both in store and online, with the latter channel now a £1 billion business, accounting for 5% of sales.