Thomson Reuters has rolled out a new mobile news service in the shape of the Reuters TV app. The company is tagging it as an innovative category of TV news with curated and personalised coverage. And the target audience? “A growing segment of informed, mobile and globally engaged consumers in their 30s and 40s who value authentic video storytelling and are too busy to watch traditional TV news.”
The video is on-demand and between five and 30 minutes in length, with content customised to a viewer's interests and location. And this is no scavenging operation as Reuters TV is produced exclusively for the service and draws upon Reuters reach of 2,500 journalists in over 160 countries. There’s a premium aspect here, so forget free. The service charged at $1.99/£1.49 a month via in-app subscription.
"This is a radically new way of presenting news straight to consumers," says Dan Colarusso, executive editor of Reuters TV. "Reuters TV will be fast when it needs to be fast, deep when viewers want depth, but most importantly, it will be news that's authentic, coming straight from the source and journalists on the ground."