Apple needs to keep its eye out for Swatch when it comes to wearable timepieces. The Swiss outfit is planning to take on the Apple Watch with a smartwatch of its own. The device’s USP will be that it doesn't need charging, which is not something Apple is planning with its wearable tech, slated for an April launch. The Apple Watch will have the usual specs – meaning health-tracking, along with map, photo and messaging apps.
And don't ignore the luxury end of the market here. LVMH-owned TAG Heuer has smartwatch in the pipeline for this year, while Richemont’s Montblanc has something it’s calling an e-Strap, an interchangeable band which is ‘perhaps the first smart connected wearable from an established luxury company,’ Montblanc says with a note of caution. It boasts an activity tracker to measure data that feeds into an iPhone or Android app, plus vibration alerts. Anyway, the innovation idea here is to combine a desirable mechanical watch with a smart wearable device that doesn’t make the timepiece look bad.