A festivals deep dive
The world’s top music festival? That’s Belgium’s Tomorrowland, ahead of Coachella and Tomorrowland Brazil, with the UK’s Glastonbury not even making the top 10. Six of the globe’s leading 10 music events are in Europe, with Netherlands placing twice with Sensation and Mysteryland, and Brazil notching up a pair thanks to Tomorrowland and Rock in Rio. That’s according to ticketing outfit Viagogo whose ranking is compiled using event search metrics on the Viagogo.com website.
On the subject of live music, Spotify took a deep dive into the Lowlands Festival, which took place in mid-August 2014, also in the Netherlands to collect some Big Data on music consumption. And what researchers found was that 70% of Spotify-using attendees used the platform to check out new bands prior to the event, and festival goers also used Spotify to relive their experiences, with 79% listening to bands they’d seen at Lowlands.
And the event’s promoter Mojo Concerts also conducted a survey of Lowlands Festival attendees and found that over two thirds of them surveyed were Spotify users. In addaition, more than half of those aged over 55 were already using a streaming service.