Where's my Big Data pay off?
Big Data isn't paying off for Big Business. Just one-quarter of executives questioned by Capgemini are able to describe their Big Data initiatives as successful, while only 8% say they are very successful. No surprise, really, when two-thirds of these organisations don’t have well-defined criteria to measure the success of their Big Data initiatives, says the Cracking the Data Conundrum report.
That may have to do with the Big Data talent gap. In the UK, for example, four out of five data-intensive businesses say they are struggling to find the skills they need in this area. And the answer could be to tap unconventional channels. P&G allied with Google to enhance its employees’ analytics skills and the two companies have had an employee exchange programme running for the past five years. Google gains from P&G’s expertise in advertising, while P&G leans on Google’s expertise in data analytics.