Bayern Munich supporters adopted a superior attitude at the weekend when they railed against the stunning £5.16 billion deal between the English Premier League, Sky and BT for football television rights last week. A banner was raised during the game against Hamburg demonstrating fans sentiment by proclaiming 'This ain't no Premier League - No to the English model'.
You see Bundesliga clubs get just £617 million a season and many supporters are quite rightly proud of the relative lack of commercialisation of German football, where most clubs are still very much community-based. This doesn't readily to Bayern, though, which pulled in revenues of €488 million last season, placing the club third in Deloitte’s Football Money League ranking. No commercialisation? Bayern has ‘strategic partnerships’ with Adidas, Allianz and Audi. What does this brand support bring? An eight-nil victory over Hamburg and an eight-point lead in the Bundesliga, that’s what.