VIDiRO Analytics is rolling out a range of talent-scouting social media tools after completing a successful pre-commercial trial with Syco Entertainment. Over the past six months, the company has been developing its data-driven solution for identifying the ‘next big thing’ on YouTube video, with the test period culminating in a primetime show pilot with Syco and production partners Fremantle/Thames.
VIDiRO, a 2014 winner of IC tomorrow’s Cross-Sector Innovation Digital Challenge, run by innovation agency Innovate UK, tracks the spread of YouTube video across social media. It also measures audience engagement using campaign critical data and is able to identify category influencers.
“[The technology] is able to categorise in real-time millions of individual videos on YouTube and present its insights back to the client,” say VIDiRO’s CEO Simon Factor. “This core technology can also be deployed by brand managers and ad buyers to run more effective YouTube campaigns.”
Early detection of new, potentially high-performing videos before they trend is the equivalent of “finding a needle in a very large and constantly growing haystack”, he adds.