Ubers by any other name
The Uber for X-es are coming. In 2013, the year Uber completed its first mega-funding round, CrunchBase found 13 start-ups its database launching with the ‘Uber for X descriptor’, an entirely new terminology adopted by firms looking to be, say, the Uber for healthcare, or Uber for pets. In 2014, there were 11 further Uber for X-es, with a good number of them, unsurprisingly, transport-related.
And, as CrunchBase points out, its tally isn’t comprehensive, but merely a recognition of those start-ups using the term ‘Uber for’ in their marketing. CrunchBase also conducted a Google search and found that the results for ‘Uber for’ demonstrate a rising trend. Uberisation started to take off at the beginning of 2014 before hitting an all-time high in December.
By the way, almost half of Uber for X companies are based outside the US.