Making music stories
Warner Music is partnering with interactive media outfit Interlude Music to use the latter’s dynamic, personalised tech to create and distribute interactive videos. The two companies are looking to develop content featuring interactive interviews and live performances, while artists, filmmakers and fans will be able to contribute videos to Interlude’s network.
The record company and Interlude are also looking to deliver a ‘unique form of storytelling’ along with new sponsorship opportunities, brand integration and premium advertising, with Warner promising a level of creativity in digital brand integration that is ‘both engaging and elegant’.
Prior to the new partnership being established, Warner and Interlude collaborated on two projects for Coldplay’s Ink and Damon Albarn’s Heavy Seas of Love. The first two video releases of the tie-up are Trey Songz’s Touchin, Lovin, and Wiz Khalifa’s Stayin Out All Night.