Year of the scroll
If you’re looking for 10 trends in digital branding for 2015, well, we got ‘em. Gone are the days of laborious clicking clicking, because digital brands are made for scrolling for smoother and more direct engagement. And if you think social media’s the answer to everything, this year will see even more brands suffering meltdowns on Twitter, Instagram and Pinterest - watch that brand reputation.
Plus there’s data. Marketers are set to rely on the numbers more than ever before, with Big Data insights on user behaviour reduced to the micro-level. Plus, you will increasingly become who Google says you are as corporates and consumers alike place trust in the search engine’s page one results.
All this and more in the 10 trends in digital branding for 2015 infographic from Borenstein Group.