Sony hands music to Spotify
Sony has bowed to the inevitable and is shuttering its lacklustre Music Unlimited streaming service in 19 markets at the end of the first quarter. But it’s not giving up on streaming and has instead passed the baton to Spotify, which will power a newly branded service, PlayStation Music, to Sony’s PlayStation network.
PlayStation Music will open in over 40 countries and will target PlayStation consoles and Xperia smartphones and tablets. PlayStation Network users – there are an impressive 64 million of them - can link their accounts with Spotify via the PlayStation Network wallet, so the transition should be simple enough.
“Music is a core component of the entertainment offering that consumers expect from Sony, and our goal with PlayStation Music is to provide the most compelling music experiences to the millions of PlayStation Network users around the world,” says Andrew House, CEO of Sony Computer Entertainment.
Which is fair enough, but shouldn’t Sony, with its Walkman heritage and link Sony Music, be able to deliver its own music service rather than have to rely on a mere start-up?