Marketing with music
Midem has issued a call for entries for the Midem Marketing Competition, which rewards creative marketing ideas driven by music. The contest showcases the best use of music in marketing campaigns and is seeking the best examples of creative work utilising music across a spectrum of media types. It is open to agencies, brands, record labels, production companies, musicians and managers.
Marketing Week will chose a shortlist of 10 submissions, with the participants invited to Midem 2015 to present their work to a jury comprising music industry, brand marketers and other executives. Among this year’s judges are Aymeric Beckmann, deputy md, Universal Music & Brands France and John Rash, global music director, Bacardi UK.
“The Midem Marketing Competition recognises work that pushes creative boundaries and demonstrates ahead-of-the-curve thinking in music, including music marketing and brand collaborations, as well as simply the use of music in advertising campaigns,” said Bruno Crolot, director of Midem.