BlackBerry's IoT play
BlackBerry knows it's game over for smartphones – BB has less than 1% market share - so now the company’s laying bets on the Internet of Things, writes Steve Mullins. That means embedding its QNX systems software in all kinds of devices. And BB thinks it’s done enough in the auto business, where QNX has been deployed in a number of in-car infotainment systems, to show it’s got the IoT goods. In fact, this tech is currently operating in 50 million vehicles around the globe – think General Motors’ OnStar communication system and maybe, surprisingly, Apple, which uses QNX for CarPlay.
So, maybe forget BlackBerry Messenger (as well as Passport). BB will use its automotive street cred to push into other sectors. It unveiled a new IoT platform at CES last week, demonstrating a healthcare device, the Nanthealth HBox, built on the QNX platform that collects data from wireless-enabled medical devices and sensors. And the big thing BB has in its favour here? That would be security. Which, in a new world of Very Big Data, could be enough to swing it.