Converse, Pepsi do band A&R
Converse and Pepsi are both looking to leverage their brand power to help up and coming musicians. Converse is doing this by bringing its Rubber Tracks music recording initiative to London, setting up shop in a number of the capital’s boroughs. The brand launched its Rubber Tracks operation in Brooklyn in 2011, offering free studio time to artists and then pushing recorded output over its social networks to millions of followers. Converse is kicking off in London’s Haringey, offering professional studio time at Snap Studios with experienced engineers to emerging musicians.
Pepsi has joined forces with Deezer and Midem to launch the Midem Artist Accelerator aimed at helping music managers, agents, labels and publishers boost their artists’ profiles. The accelerator will spotlight 10 to 15 promising artists who will get coaching sessions with industry mentors and will play live on the Midem Festival open-air stage next June.