Now in bed with Birkenstocks

January 26, 2017 in -e.showcase

German shoe firm Birkenstock is extending its business out of orthopaedic sandals and heading for the bedroom. Cue a brand new range of six bed styles made of natural materials – including, of course, cork – created by Germany’s Ergonomie Institut München and Austrian furniture maker ADA. Each bed is named after a city, such as the Canberra, the Sao Paulo and the Montreal.

“The Birkenstock principles for walking and standing are now being applied to lying and sleeping comfort,” the shoemaker says. “Just as the Birkenstock footbed fits the natural form of the foot, the form of these sleep systems is attuned to the entire body.”

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