INNOVATION \ CHANGE

Latest Features

Pandora’s Big Data buy

19 May 2015 in Music

Online radio outfit Pandora is acquiring Next Big Sound. The deal is just the latest involving music companies grabbing number crunchers. Last year, Spotify acquired The Echo Nest, while in January this year Apple purchased NBS rival Semetric.

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WPP makes Tesco data play

17 March 2015 in technology

Tesco’s Dunnhumby Big Data unit which has been given great credit for the retailer’s past business success – though it has done zilch to halt its decline – is the subject of a takeover bid from WPP. Tesco is reportedly looking for £2 billion pounds for a majority stake in the operation that developed its much-vaunted Clubcard loyalty programme as part of a series of cuts and store closures aimed at halting the retailer’s decline – the company recently sold its Blinkbox video streaming service to telco TalkTalk.

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Big Music goes Big Data

6 January 2015 in -e.showcase

Music big data Universal Music is allying with Havas to launch the Global Music Data Alliance, a Big Data partnership aimed at mining data generated by the record company and it artist roster via music, ticket and merchandising sales, streaming, social media and airplay. The information will be analysed by data scientists at Havas to pull out new marketing and advertising opportunities for brands.

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Data for sharing

16 December 2014 in -e.showcase

Beyond pricingStart-up watch: If you’re part of the sharing economy which makes a bit of cash renting out a property, it’s not enough to simply lean on Airbnb alone. You need data. That’s where Beyond Pricing comes in. The number-crunching outfit wants to give rental owners the ability to tap into the same info that hotels and airlines use to determine pricing and maximise the performance of their sharing economy assets. In fact, Beyond Pricing views this as nothing less than the ‘democratisation of data’.

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City smarts

24 November 2014 in -e.showcase

smart city innovationSmartphone owners around the globe are now making cities smarter, according to the Smart Citizens report from Ericsson Consumerlab. For example, three-quarters of consumers want sensors to be deployed in public spaces so they know which areas are crowded and best avoided. The same proportion want to see both interactive street signs and bike/car sharing.

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Mobile only, and first

18 November 2014 in -e.mobile

One billion people will be using mobile as their only form of online access in 2015. No surprise, then, that mobile only, not the exception. And mobile-only and mobile-first consumers stand to influence online media in a number of ways on a platform where user experience is everything and the focus needs to be on sophistication and simplicity, according to Say Media. “Companies spend tons of time and millions of dollars perfecting their brand story and brand DNA, only to have it dashed in literally three seconds by a complicated, or lazy mobile experience,” Say Media points out. “It’s too easy for consumers to move on to another brand that ‘gets mobile’ and leave you in the dust.”

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Big thoughts on data

12 November 2014 in -e.showcase

Big data Want to know what Big Business is making of Big Data? We’ve got that covered. Senior executives see Big Data providing significant business benefits, from greater insight and learning, the ability to obtain answers and make decisions more quickly and in a more informed manner, greater agility and more flexibility. How much do they care about the kind of tech that delivers all this? They don’t. Just 4% see technology selection as being critical to successful Big Data adoption, according to the Big Data Survey 2014 from NewVantage Partners.

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Big Twitter

4 November 2014 in -e.social

IBM is partnering with Twitter on Big Data, tapping into some 500 million daily tweets to give clients a better understanding of customer sentiment.

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Latest News

Strong on native

27 May 2015 in Sharing economy

What makes a good in-feed native advertising campaign? Well, headlines containing numbers are twice as likely to be engaged with as those without. And headlines that don’t overtly mention brand names are also two times more likely to receive interactions as those that do. However, adding shading and/or a brand logo to a native ad […]

Pop-up Chuck

26 May 2015 in -e.online

Converse has launched the pop-up Chuck Taylor Studio on London’s Carnaby Street where visitors can shoot their own ‘Made By You’ style sneaker photo portrait.

Musical Tinder

26 May 2015 in Music

Dating outfit Tinder has cut a deal with Interscope Records to promote the new album from electronic music artist Zedd.

Music Key on go-slow

26 May 2015 in Music

Google has delayed the launch of its YouTube subscription-based streaming service to mid-September

Get engaged

25 May 2015 in Research

The highest-performing companies deliver on their brand promise 75% of the time, according to new Gallup consumer research. Unsurprisingly, these companies have greater levels of customer engagement.

IoT demands innovation

25 May 2015 in Innovation

The Internet of Things market opportunity will be worth $4.3 trillion in 2024, up from $900bn last year, according to Machina Research.

Uber heads to the gig

22 May 2015 in Music

Live Nation has teamed up with Uber to offer concert- and festival-goers Uber rides to Live Nation events.

Brands gang up on FIFA

21 May 2015 in -e.showcase

FIFA’s doing little or nothing to improve the conditions of migrant workers toiling in Qatar for the 2022 World Cup, and big brand backers don’t like it.

Essentially Uber

20 May 2015 in Sharing economy

Uber is rolling out an on-demand delivery service for some 100 convenience store-type products in Washington DC – think sweets/chocolates, beverages feminine care, vitamins and supplements, plus beauty products (or as the company calls them, UberEssentials.

Peroni in the piazza

20 May 2015 in -e.showcase

Peroni Nastro Azzurro’s The House of Peroni experiential platform has taken up a month-long residency at the Old Truman Brewery on London’s Brick Lane.