An end at last to those clichéd photos with the aid of Camera Restricta and Big Data, created by German designer Philipp Schmitt,
IC tomorrow is launching a £175,000 Quantified Self Innovation Contest in search of the best digital innovations in nutrition, health data and mental health, with the winners set to partner with brands such as Jamie Oliver, Bupa, Toshiba, AXA PPP Healthcare and Saga. They will get to keep 100% of their IP and will receive mentorship and promotion to help bring their solutions to market.
Big Data is getting bigger, offering brands and publishers the ability to connect with their users in more meaningful ways than ever before. However, that growth, in combination with rapid technological change, more often than not leaves marketers stumped, daunted and unsure of how to unlock and harness their data’s true potential, says Chris Mair*.
Music streamer Spotify has acquired Big Data outfit Seed Scientific, which counts the likes of Audi, Unilever and the UN among its clients. The company can also boast a music track record – it had Beats Music on its roster, until Apple stepped in and bought it last year. Spotify has made Big Data purchases too, having picked up the Echo Net for its number-crunching expertise.
Twitter has rolled out its Official Partner Programme, a new consulting tool using expert third parties to work on microblog data for advertising campaigns. First partner is IBM, which is now up for offering strategic insight, consulting and analytics to help brands make decisions based on Twitter metrics.
Online radio outfit Pandora is acquiring Next Big Sound. The deal is just the latest involving music companies grabbing number crunchers. Last year, Spotify acquired The Echo Nest, while in January this year Apple purchased NBS rival Semetric.
Tesco’s Dunnhumby Big Data unit which has been given great credit for the retailer’s past business success – though it has done zilch to halt its decline – is the subject of a takeover bid from WPP. Tesco is reportedly looking for £2 billion pounds for a majority stake in the operation that developed its much-vaunted Clubcard loyalty programme as part of a series of cuts and store closures aimed at halting the retailer’s decline – the company recently sold its Blinkbox video streaming service to telco TalkTalk.
Universal Music is allying with Havas to launch the Global Music Data Alliance, a Big Data partnership aimed at mining data generated by the record company and it artist roster via music, ticket and merchandising sales, streaming, social media and airplay. The information will be analysed by data scientists at Havas to pull out new marketing and advertising opportunities for brands.