INNOVATION \ CHANGE

Latest Features

WPP makes Tesco data play

17 March 2015 in technology

Tesco’s Dunnhumby Big Data unit which has been given great credit for the retailer’s past business success – though it has done zilch to halt its decline – is the subject of a takeover bid from WPP. Tesco is reportedly looking for £2 billion pounds for a majority stake in the operation that developed its much-vaunted Clubcard loyalty programme as part of a series of cuts and store closures aimed at halting the retailer’s decline – the company recently sold its Blinkbox video streaming service to telco TalkTalk.

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Big Music goes Big Data

6 January 2015 in -e.showcase

Music big data Universal Music is allying with Havas to launch the Global Music Data Alliance, a Big Data partnership aimed at mining data generated by the record company and it artist roster via music, ticket and merchandising sales, streaming, social media and airplay. The information will be analysed by data scientists at Havas to pull out new marketing and advertising opportunities for brands.

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Data for sharing

16 December 2014 in -e.showcase

Beyond pricingStart-up watch: If you’re part of the sharing economy which makes a bit of cash renting out a property, it’s not enough to simply lean on Airbnb alone. You need data. That’s where Beyond Pricing comes in. The number-crunching outfit wants to give rental owners the ability to tap into the same info that hotels and airlines use to determine pricing and maximise the performance of their sharing economy assets. In fact, Beyond Pricing views this as nothing less than the ‘democratisation of data’.

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City smarts

24 November 2014 in -e.showcase

smart city innovationSmartphone owners around the globe are now making cities smarter, according to the Smart Citizens report from Ericsson Consumerlab. For example, three-quarters of consumers want sensors to be deployed in public spaces so they know which areas are crowded and best avoided. The same proportion want to see both interactive street signs and bike/car sharing.

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Mobile only, and first

18 November 2014 in -e.mobile

One billion people will be using mobile as their only form of online access in 2015. No surprise, then, that mobile only, not the exception. And mobile-only and mobile-first consumers stand to influence online media in a number of ways on a platform where user experience is everything and the focus needs to be on sophistication and simplicity, according to Say Media. “Companies spend tons of time and millions of dollars perfecting their brand story and brand DNA, only to have it dashed in literally three seconds by a complicated, or lazy mobile experience,” Say Media points out. “It’s too easy for consumers to move on to another brand that ‘gets mobile’ and leave you in the dust.”

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Big thoughts on data

12 November 2014 in -e.showcase

Big data Want to know what Big Business is making of Big Data? We’ve got that covered. Senior executives see Big Data providing significant business benefits, from greater insight and learning, the ability to obtain answers and make decisions more quickly and in a more informed manner, greater agility and more flexibility. How much do they care about the kind of tech that delivers all this? They don’t. Just 4% see technology selection as being critical to successful Big Data adoption, according to the Big Data Survey 2014 from NewVantage Partners.

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Big Twitter

4 November 2014 in -e.social

IBM is partnering with Twitter on Big Data, tapping into some 500 million daily tweets to give clients a better understanding of customer sentiment.

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Latest News

Vodafone speeds to IPL

17 April 2015 in -e.mobile

Vodafone has launched a new advertising campaign in India with Ogilvy & Mather to promote its 3G network around Indian Premier League cricket. The Speed is Good campaign features four TV spots, Fairwell, Haircut, Baby and Library, and Vodafone is also staging in-ground promotions during matches, as well as an online contest.

Label it Boom

17 April 2015 in Music

Universal Music Australia is partnering with Australian YouTube partner network Boom Collective to launch new record label Boom Records. The move will enable Universal to lean on Boom’s roster of artists both for A&R and marketing, and engage with its sizeable 7.5 million-strong subs

WPP buys into mobile tech

16 April 2015 in -e.mobile

WPP has snapped up US-based Medialets, a mobile ad serving and mobile campaign ROI measurement company. Medialets roster of clients includes the likes of AmEx, HBO and Johnson & Johnson. WPP says the acquisition is part of strategy of investing in fast-growing sectors such as digital.

Universal banks on music

15 April 2015 in -e.online

Universal Music Group is rolling out a music-streaming service in Brazil carrying a monthly price tag of just BRL4.90 (a mere $1.60). The choice is restricted, with unlimited listening of only 500k Universal tracks and 50k, plus Universal playlists, which comes nowhere near the size of Spotify’s or Rdio’s catalogues. But the record company has chosen an unusual local partner in the shape of Bradesco, a leading Brazilian bank.

Returning retail

13 April 2015 in Research

Some 16% of UK consumers now do pretty much all of their shopping online, and the issue of free returns has become a key factor for shoppers. When it comes to choosing an online retailer, three quarters of consumers questioned for the Royal Mail’s Delivery Matters Returns Special report say they want free returns as standard, while a further one in three would be unlikely to use an online retailer again if they were charged to send unwanted items back.

Squeeze on tablets

8 April 2015 in Mobile

The sale of the first iPad in 2010 effectively launched the mainstream tablet market and created a whole new and viable consumer electronics device category, says John Curran*. But Accenture research shows that while there is still strong consumer demand for tablets, the pace of growth may be slowing. The percentage of consumers planning to buy a tablet has gone from 44% in 2014 to 38% this year**.

Wearables on a tear

8 April 2015 in technology

The global wearables market will reach 45.7 million units in 2015, with growth driven by an increased focus on smart devices, or those capable of running third-party apps, such as Apple Watch, Motorola’s Moto 360and Samsung’s Gear watches, according to IDC forecasts.

Tidal waves

7 April 2015 in Music

So, this is what Tidal, the new high-definition music service launched last week by Jay-Z along with a bunch of artist pals – such as Kanye West, Madonna, Nicki Minaj, Jack White, Alicia Keys and Rihanna et al – is all about. Cue a new track, Die With You, from Jay-Z’s wife Beyoncé – with video shot by said husband – a song getting an exclusive debut on Tidal.

Three and out

3 April 2015 in Music

UPC, Ireland’s second largest broadband ISP, has been ordered by a court to introduce a three strikes policy after losing a court case against record companies Sony Music, Universal Music and Warner Music. Under the regime, any subscriber found to be downloading pirated content will receive two warnings and, if those fail to deter illicit behaviour, will have their service terminated. Leading ISP Eircom already has a three strikes policy in operation.