INNOVATION \ CHANGE

Latest Features

Spotify by numbers

1 July 2015 in Music

Music streamer Spotify has acquired Big Data outfit Seed Scientific, which counts the likes of Audi, Unilever and the UN among its clients. The company can also boast a music track record – it had Beats Music on its roster, until Apple stepped in and bought it last year. Spotify has made Big Data purchases too, having picked up the Echo Net for its number-crunching expertise.

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Leaning on tweet metrics

2 June 2015 in Research

Twitter Partner ProgrammeTwitter has rolled out its Official Partner Programme, a new consulting tool using expert third parties to work on microblog data for advertising campaigns. First partner is IBM, which is now up for offering strategic insight, consulting and analytics to help brands make decisions based on Twitter metrics.

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Pandora’s Big Data buy

19 May 2015 in Music

Online radio outfit Pandora is acquiring Next Big Sound. The deal is just the latest involving music companies grabbing number crunchers. Last year, Spotify acquired The Echo Nest, while in January this year Apple purchased NBS rival Semetric.

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WPP makes Tesco data play

17 March 2015 in technology

Tesco’s Dunnhumby Big Data unit which has been given great credit for the retailer’s past business success – though it has done zilch to halt its decline – is the subject of a takeover bid from WPP. Tesco is reportedly looking for £2 billion pounds for a majority stake in the operation that developed its much-vaunted Clubcard loyalty programme as part of a series of cuts and store closures aimed at halting the retailer’s decline – the company recently sold its Blinkbox video streaming service to telco TalkTalk.

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Big Music goes Big Data

6 January 2015 in -e.showcase

Music big data Universal Music is allying with Havas to launch the Global Music Data Alliance, a Big Data partnership aimed at mining data generated by the record company and it artist roster via music, ticket and merchandising sales, streaming, social media and airplay. The information will be analysed by data scientists at Havas to pull out new marketing and advertising opportunities for brands.

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Data for sharing

16 December 2014 in -e.showcase

Beyond pricingStart-up watch: If you’re part of the sharing economy which makes a bit of cash renting out a property, it’s not enough to simply lean on Airbnb alone. You need data. That’s where Beyond Pricing comes in. The number-crunching outfit wants to give rental owners the ability to tap into the same info that hotels and airlines use to determine pricing and maximise the performance of their sharing economy assets. In fact, Beyond Pricing views this as nothing less than the ‘democratisation of data’.

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City smarts

24 November 2014 in -e.showcase

smart city innovationSmartphone owners around the globe are now making cities smarter, according to the Smart Citizens report from Ericsson Consumerlab. For example, three-quarters of consumers want sensors to be deployed in public spaces so they know which areas are crowded and best avoided. The same proportion want to see both interactive street signs and bike/car sharing.

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Mobile only, and first

18 November 2014 in -e.mobile

One billion people will be using mobile as their only form of online access in 2015. No surprise, then, that mobile only, not the exception. And mobile-only and mobile-first consumers stand to influence online media in a number of ways on a platform where user experience is everything and the focus needs to be on sophistication and simplicity, according to Say Media. “Companies spend tons of time and millions of dollars perfecting their brand story and brand DNA, only to have it dashed in literally three seconds by a complicated, or lazy mobile experience,” Say Media points out. “It’s too easy for consumers to move on to another brand that ‘gets mobile’ and leave you in the dust.”

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Latest News

Too-cheap streamers

2 September 2015 in Music

US consumers are willing to pay more for their music streaming services than they currently do with the likes of Spotify and Pandora.

Brds on Rdio

1 September 2015 in Music

Music streamer Rdio has launched it ‘Promoted Music Experiences’ native advertising solution, with Hard Rock Hotels & Casinos the first brand onboard the initiative.

Intel chips in on drones

31 August 2015 in Finance

Intel is taking flight with Chinese drones, having just stumped up $60 million of investment in Shanghai drone manufacturer Yuneec.

Ultimate sports

31 August 2015 in -e.showcase

Event-marketing outfit GMR Marketing has allied with SportBusiness Group to find the ‘ultimate apprentice’ to work at some of the world’s leading sports and entertainment events.

Game on for YouTube

31 August 2015 in -e.video

YouTube is taking on Amazon-owned Twitch with the launch of YouTube Gaming, with the new service pulling in all gaming-related videos and live streams from the YouTube platform.

Cash without contact

28 August 2015 in Finance

Friday metric: Contactless spending has spiked dramatically in the UK over the past year, according to data released by Barclaycard and Mastercard.

Bar à la BrewDog

27 August 2015 in -e.showcase

Spiky Scots brewer BrewDog is pushing deeper into Scandinavia with the opening of its third Swedish location, BrewDog Södermalm.

YouTube ad revenues to spike

26 August 2015 in -e.video

Wednesday metric: YouTube’s gross global advertising revenues worldwide will hit $9.5 billion this year, a spike of 25% on 2014, according to eMarketer estimates.

Keeping it private

25 August 2015 in -e.social

Three-quarters of online Arabs say they concerned that their personal information is no longer private, according to JWT’s 10 Trends for MENA 2015 report.

Corbyn tweets ahead

24 August 2015 in -e.social

Jeremy Corbyn has racked up a 34% share of Labour Party leadership candidates’ Twitter following, ahead of Andy Burnham with 29%, according to EMR.