INNOVATION \ CHANGE

Latest Features

Spotify by numbers

1 July 2015 in Music

Music streamer Spotify has acquired Big Data outfit Seed Scientific, which counts the likes of Audi, Unilever and the UN among its clients. The company can also boast a music track record – it had Beats Music on its roster, until Apple stepped in and bought it last year. Spotify has made Big Data purchases too, having picked up the Echo Net for its number-crunching expertise.

Read more

Leaning on tweet metrics

2 June 2015 in Research

Twitter Partner ProgrammeTwitter has rolled out its Official Partner Programme, a new consulting tool using expert third parties to work on microblog data for advertising campaigns. First partner is IBM, which is now up for offering strategic insight, consulting and analytics to help brands make decisions based on Twitter metrics.

Read more

Pandora’s Big Data buy

19 May 2015 in Music

Online radio outfit Pandora is acquiring Next Big Sound. The deal is just the latest involving music companies grabbing number crunchers. Last year, Spotify acquired The Echo Nest, while in January this year Apple purchased NBS rival Semetric.

Read more

WPP makes Tesco data play

17 March 2015 in technology

Tesco’s Dunnhumby Big Data unit which has been given great credit for the retailer’s past business success – though it has done zilch to halt its decline – is the subject of a takeover bid from WPP. Tesco is reportedly looking for £2 billion pounds for a majority stake in the operation that developed its much-vaunted Clubcard loyalty programme as part of a series of cuts and store closures aimed at halting the retailer’s decline – the company recently sold its Blinkbox video streaming service to telco TalkTalk.

Read more

Big Music goes Big Data

6 January 2015 in -e.showcase

Music big data Universal Music is allying with Havas to launch the Global Music Data Alliance, a Big Data partnership aimed at mining data generated by the record company and it artist roster via music, ticket and merchandising sales, streaming, social media and airplay. The information will be analysed by data scientists at Havas to pull out new marketing and advertising opportunities for brands.

Read more

Data for sharing

16 December 2014 in -e.showcase

Beyond pricingStart-up watch: If you’re part of the sharing economy which makes a bit of cash renting out a property, it’s not enough to simply lean on Airbnb alone. You need data. That’s where Beyond Pricing comes in. The number-crunching outfit wants to give rental owners the ability to tap into the same info that hotels and airlines use to determine pricing and maximise the performance of their sharing economy assets. In fact, Beyond Pricing views this as nothing less than the ‘democratisation of data’.

Read more

City smarts

24 November 2014 in -e.showcase

smart city innovationSmartphone owners around the globe are now making cities smarter, according to the Smart Citizens report from Ericsson Consumerlab. For example, three-quarters of consumers want sensors to be deployed in public spaces so they know which areas are crowded and best avoided. The same proportion want to see both interactive street signs and bike/car sharing.

Read more

Mobile only, and first

18 November 2014 in -e.mobile

One billion people will be using mobile as their only form of online access in 2015. No surprise, then, that mobile only, not the exception. And mobile-only and mobile-first consumers stand to influence online media in a number of ways on a platform where user experience is everything and the focus needs to be on sophistication and simplicity, according to Say Media. “Companies spend tons of time and millions of dollars perfecting their brand story and brand DNA, only to have it dashed in literally three seconds by a complicated, or lazy mobile experience,” Say Media points out. “It’s too easy for consumers to move on to another brand that ‘gets mobile’ and leave you in the dust.”

Read more

Latest News

Branded listening

31 July 2015 in Music

Online radio outfit Pandora has launched its Sponsored Listening advertising service which gives users one hour of uninterrupted listening if they engage with a brand’s content at the start of a session.

Music by app

30 July 2015 in Music

Artist promotion outfit ReverbNation has launched its EchoMusic mobile app to enable audiences to discover up-and-coming musicians on its roster.

Frank and free

30 July 2015 in Music

Shazam has partnered with Polydor Records and Xtra Mile Recordings to give Frank Turner’s UK fans access to exclusive content from the artist’s new album

UK streaming spikes

29 July 2015 in Music

More than 5oo million music tracks were streamed in the UK in the week to 16 July, up from 275 million one year previously, and the first time weekly audiences have passed the half-billion mark.

Eminem’s way with words

29 July 2015 in Music

Artist with the largest vocabulary in the music industry? That would be Eminem who uses 8,818 unique words throughout his catalogue…

UK lags on viewability

28 July 2015 in -e.online

Fewer than half of online ads served in the UK in the first half were viewable, down from 56% in the same period in 2014, according to Meetrics.

GoPro lights licensing service

27 July 2015 in -e.video

GoPro has launched a premium content licensing portal for global brands and agencies to license video and images from its GoPro creator community.

Intelligence in ads

24 July 2015 in technology

M&C Saatchi has rolled out an artificially intelligent poster campaign for coffee brand Bahio at London bus shelters in Oxford Street and Clapham Common.

Aldi buzzing

23 July 2015 in -e.social

Aldi and Lidl are the UK’s top two brands in the YouGov BrandIndex’s mid-year buzz score rankings, ahead of BBC iPlayer and John Lewis.

Music matching

23 July 2015 in Music

There’s a new ‘Tinder for…’ in the market in the shape of FanMatch, a mobile app enabling music festival-goers to meet up with people attending the same events.