INNOVATION \ CHANGE

Latest Features

Mini augmented

14 April 2015 in -e.showcase

Mini Augmented VisionBMW Mini has unveiled its Mini Augmented Vision AR platform with ‘see-through technology’ which displays information in the driver’s direct field of vision while driving. The Mini eyewear shows data such as speeds and speed limits in the field of view above the steering wheel to ensure other road users are not concealed.

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All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in -e.mobile

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in -e.mobile

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in -e.mobile

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in -e.mobile

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in -e.mobile

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Latest News

Tech for culture

26 July 2016 in -e.online

The Google Cultural Institute has rolled out the Google Arts & Culture website and app featuring digital versions of the world’s cultural treasures.

3-in-1 for Africa

14 July 2016 in technology

Start-up watch: Italo-Spanish start-up Watly is testing its all-one electricity, clean water, and online services technology in Africa.

Bad, bad Brexit

8 July 2016 in technology

Global IT spending will be flat this year following the UK’s vote for Brexit. “With the UK’s [EU] exit, there will likely be an erosion in business confidence and price increases,” warns Gartner.

Euros on alert

9 June 2016 in -e.mobile

Just ahead of the start of Euro 2016 football tournament, France has launched a mobile app aimed at alerting users to terrorist attacks.

Ripping up music

20 May 2016 in Music

Illegal streaming websites are the largest providers of pirated music, accounting for over 35% of all illicit global traffic in 2015, ahead of infamous Torrent sites (28%).

Xiaomi seeks India floorspace

5 May 2016 in Mobile

Cool Chinese smartphone maker Xiaomi is looking to break into direct sales in India after making its name in the market through online flash sales.

Tough for vinyl

3 May 2016 in Music

Vinyl just keeps on making music industry tracks as consumers get increasingly physical.

Esports drive future gaming

26 April 2016 in Video

Tuesday metric: The global gaming market will be worth close to $100 billion in revenues this year, a healthy spike of 8.4% on the 2014 total.

No contact

25 April 2016 in -e.showcase

Contactless payments aren’t everyone’s bag – in fact, one third of UK shoppers never go that route because they don’t trust it.