Latest Features

Mini augmented

14 April 2015 in -e.showcase

Mini Augmented VisionBMW Mini has unveiled its Mini Augmented Vision AR platform with ‘see-through technology’ which displays information in the driver’s direct field of vision while driving. The Mini eyewear shows data such as speeds and speed limits in the field of view above the steering wheel to ensure other road users are not concealed.

Read more

All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

Read more

Audi to app manual

16 August 2013 in

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

Read more

Augmented Pompey

6 August 2013 in

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

Read more

An era of AR

10 July 2013 in

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

Read more

Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

Read more

Audi augments vehicle vision

21 May 2013 in

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

Read more

Mags going mobile

18 April 2013 in

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

Read more

Latest News

Google pops up in SoHo

24 October 2016 in -e.showcase

Google has launched a bricks-and-mortar, pop-up store in New York in SoHo, just a few blocks from Apple’s more permanent retail location.

Onside with Brexit

20 October 2016 in -e.showcase

Sports Interactive has built a Brexit variable into the latest version of its Football Manager video game.

No business for sharing

29 September 2016 in Sharing economy

Business travellers aren’t opting in to the sharing economy, with only little over one-quarter of them using offerings from such as Airbnb, Lyft and Uber

Bloody Booker book goes short

13 September 2016 in Publishing

Historical crime novel His Bloody Project: Documents Relating to the Case of Roderick Macrae by Graeme Macrae Burnet, published by indie house Saraband, has been shortlisted for the Man Booker prize.

Kickstarter heads east

2 September 2016 in Finance

US crowdfunding platform Kickstarter has opened local platforms in Hong Kong and Singapore, with entrepreneurs able to launch projects and raise finance directly in those markets.

Bot goes for gold

15 August 2016 in technology

The Washington Post is using a bot to support its news reporting on the Olympic Games.

The news is mobile

29 July 2016 in

Friday metric: News-content audiences have spiked 66% on mobile over the past three years, with digital newspapers having doubled their audiences across mobile devices.

Tech for culture

26 July 2016 in

The Google Cultural Institute has rolled out the Google Arts & Culture website and app featuring digital versions of the world’s cultural treasures.

3-in-1 for Africa

14 July 2016 in technology

Start-up watch: Italo-Spanish start-up Watly is testing its all-one electricity, clean water, and online services technology in Africa.

Bad, bad Brexit

8 July 2016 in technology

Global IT spending will be flat this year following the UK’s vote for Brexit. “With the UK’s [EU] exit, there will likely be an erosion in business confidence and price increases,” warns Gartner.