Latest Features

Mini augmented

14 April 2015 in -e.showcase

Mini Augmented VisionBMW Mini has unveiled its Mini Augmented Vision AR platform with ‘see-through technology’ which displays information in the driver’s direct field of vision while driving. The Mini eyewear shows data such as speeds and speed limits in the field of view above the steering wheel to ensure other road users are not concealed.

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All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Latest News

Strong on native

27 May 2015 in Sharing economy

What makes a good in-feed native advertising campaign? Well, headlines containing numbers are twice as likely to be engaged with as those without. And headlines that don’t overtly mention brand names are also two times more likely to receive interactions as those that do. However, adding shading and/or a brand logo to a native ad […]

Pop-up Chuck

26 May 2015 in

Converse has launched the pop-up Chuck Taylor Studio on London’s Carnaby Street where visitors can shoot their own ‘Made By You’ style sneaker photo portrait.

Musical Tinder

26 May 2015 in Music

Dating outfit Tinder has cut a deal with Interscope Records to promote the new album from electronic music artist Zedd.

Music Key on go-slow

26 May 2015 in Music

Google has delayed the launch of its YouTube subscription-based streaming service to mid-September

Get engaged

25 May 2015 in Research

The highest-performing companies deliver on their brand promise 75% of the time, according to new Gallup consumer research. Unsurprisingly, these companies have greater levels of customer engagement.

IoT demands innovation

25 May 2015 in Innovation

The Internet of Things market opportunity will be worth $4.3 trillion in 2024, up from $900bn last year, according to Machina Research.

Uber heads to the gig

22 May 2015 in Music

Live Nation has teamed up with Uber to offer concert- and festival-goers Uber rides to Live Nation events.

Brands gang up on FIFA

21 May 2015 in -e.showcase

FIFA’s doing little or nothing to improve the conditions of migrant workers toiling in Qatar for the 2022 World Cup, and big brand backers don’t like it.

Essentially Uber

20 May 2015 in Sharing economy

Uber is rolling out an on-demand delivery service for some 100 convenience store-type products in Washington DC – think sweets/chocolates, beverages feminine care, vitamins and supplements, plus beauty products (or as the company calls them, UberEssentials.

Peroni in the piazza

20 May 2015 in -e.showcase

Peroni Nastro Azzurro’s The House of Peroni experiential platform has taken up a month-long residency at the Old Truman Brewery on London’s Brick Lane.