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Latest Features

Mini augmented

14 April 2015 in -e.showcase

Mini Augmented VisionBMW Mini has unveiled its Mini Augmented Vision AR platform with ‘see-through technology’ which displays information in the driver’s direct field of vision while driving. The Mini eyewear shows data such as speeds and speed limits in the field of view above the steering wheel to ensure other road users are not concealed.

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All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Latest News

140 and out?

12 October 2015 in

Twitter, struggling to get traction in the way of social media brethren Facebook, Instagram et al, is considering making major changes to its offering.

Denim in the Boiler Room

9 October 2015 in Music

Boiler Room, which got serious traction hosting and broadcasting underground live music sessions, has cut a deal with denim brand G-Star Raw to put on a series of global performances

Funds for food

7 October 2015 in Innovation

Wednesday metric: Global food tech and media funding totalled $950 million in August, with food delivery, online ordering, ecommerce and restaurant plays proving the most attractive investments.

CoolBrands cool music

7 October 2015 in Music

Royal Albert Hall is a most surprising entry in the the top 20 of the CoolBrands 2015/16 ranking.

Gender tech

6 October 2015 in technology

With women still disadvantaged in the tech sector, it’s good to see that Apps World London 2015 (slated for 18 and 19 November), is shining the spotlight on women.

Smart snaps

5 October 2015 in Innovation

An end at last to those clichéd photos with the aid of Camera Restricta and Big Data, created by German designer Philipp Schmitt,

No ad trust

30 September 2015 in Research

Advertising and comms such as TV ads, company websites, and promotional mails, have all suffered a decline in trust among UK consumers over the last two years.

Food for London

29 September 2015 in

Start-up watch: London-based Olio has a new take on the sharing economy with an app which enables households and businesses to flag up surplus food.