Latest Features

Mini augmented

14 April 2015 in -e.showcase

Mini Augmented VisionBMW Mini has unveiled its Mini Augmented Vision AR platform with ‘see-through technology’ which displays information in the driver’s direct field of vision while driving. The Mini eyewear shows data such as speeds and speed limits in the field of view above the steering wheel to ensure other road users are not concealed.

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All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Latest News

Intel chips in on drones

31 August 2015 in Finance

Intel is taking flight with Chinese drones, having just stumped up $60 million of investment in Shanghai drone manufacturer Yuneec.

Ultimate sports

31 August 2015 in -e.showcase

Event-marketing outfit GMR Marketing has allied with SportBusiness Group to find the ‘ultimate apprentice’ to work at some of the world’s leading sports and entertainment events.

Game on for YouTube

31 August 2015 in

YouTube is taking on Amazon-owned Twitch with the launch of YouTube Gaming, with the new service pulling in all gaming-related videos and live streams from the YouTube platform.

Cash without contact

28 August 2015 in Finance

Friday metric: Contactless spending has spiked dramatically in the UK over the past year, according to data released by Barclaycard and Mastercard.

Brds on Rdio

27 August 2015 in Music

Music streamer Rdio has launched it ‘Promoted Music Experiences’ native advertising solution, with Hard Rock Hotels & Casinos the first brand onboard the initiative.

Bar à la BrewDog

27 August 2015 in -e.showcase

Spiky Scots brewer BrewDog is pushing deeper into Scandinavia with the opening of its third Swedish location, BrewDog Södermalm.

YouTube ad revenues to spike

26 August 2015 in

Wednesday metric: YouTube’s gross global advertising revenues worldwide will hit $9.5 billion this year, a spike of 25% on 2014, according to eMarketer estimates.

Keeping it private

25 August 2015 in

Three-quarters of online Arabs say they concerned that their personal information is no longer private, according to JWT’s 10 Trends for MENA 2015 report.

Corbyn tweets ahead

24 August 2015 in

Jeremy Corbyn has racked up a 34% share of Labour Party leadership candidates’ Twitter following, ahead of Andy Burnham with 29%, according to EMR.

Penguins on track

21 August 2015 in Publishing

Penguin has teamed up with Transport for London to offer Tube customers a daily choice of free stories and interviews to read or listen to during their journeys.