INNOVATION \ CHANGE

Latest Features

Mini augmented

14 April 2015 in -e.showcase

Mini Augmented VisionBMW Mini has unveiled its Mini Augmented Vision AR platform with ‘see-through technology’ which displays information in the driver’s direct field of vision while driving. The Mini eyewear shows data such as speeds and speed limits in the field of view above the steering wheel to ensure other road users are not concealed.

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All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in -e.mobile

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in -e.mobile

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in -e.mobile

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in -e.mobile

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in -e.mobile

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Latest News

Vodafone speeds to IPL

17 April 2015 in -e.mobile

Vodafone has launched a new advertising campaign in India with Ogilvy & Mather to promote its 3G network around Indian Premier League cricket. The Speed is Good campaign features four TV spots, Fairwell, Haircut, Baby and Library, and Vodafone is also staging in-ground promotions during matches, as well as an online contest.

Label it Boom

17 April 2015 in Music

Universal Music Australia is partnering with Australian YouTube partner network Boom Collective to launch new record label Boom Records. The move will enable Universal to lean on Boom’s roster of artists both for A&R and marketing, and engage with its sizeable 7.5 million-strong subs

WPP buys into mobile tech

16 April 2015 in -e.mobile

WPP has snapped up US-based Medialets, a mobile ad serving and mobile campaign ROI measurement company. Medialets roster of clients includes the likes of AmEx, HBO and Johnson & Johnson. WPP says the acquisition is part of strategy of investing in fast-growing sectors such as digital.

Universal banks on music

15 April 2015 in -e.online

Universal Music Group is rolling out a music-streaming service in Brazil carrying a monthly price tag of just BRL4.90 (a mere $1.60). The choice is restricted, with unlimited listening of only 500k Universal tracks and 50k, plus Universal playlists, which comes nowhere near the size of Spotify’s or Rdio’s catalogues. But the record company has chosen an unusual local partner in the shape of Bradesco, a leading Brazilian bank.

Returning retail

13 April 2015 in Research

Some 16% of UK consumers now do pretty much all of their shopping online, and the issue of free returns has become a key factor for shoppers. When it comes to choosing an online retailer, three quarters of consumers questioned for the Royal Mail’s Delivery Matters Returns Special report say they want free returns as standard, while a further one in three would be unlikely to use an online retailer again if they were charged to send unwanted items back.

Squeeze on tablets

8 April 2015 in Mobile

The sale of the first iPad in 2010 effectively launched the mainstream tablet market and created a whole new and viable consumer electronics device category, says John Curran*. But Accenture research shows that while there is still strong consumer demand for tablets, the pace of growth may be slowing. The percentage of consumers planning to buy a tablet has gone from 44% in 2014 to 38% this year**.

Wearables on a tear

8 April 2015 in technology

The global wearables market will reach 45.7 million units in 2015, with growth driven by an increased focus on smart devices, or those capable of running third-party apps, such as Apple Watch, Motorola’s Moto 360and Samsung’s Gear watches, according to IDC forecasts.

Tidal waves

7 April 2015 in Music

So, this is what Tidal, the new high-definition music service launched last week by Jay-Z along with a bunch of artist pals – such as Kanye West, Madonna, Nicki Minaj, Jack White, Alicia Keys and Rihanna et al – is all about. Cue a new track, Die With You, from Jay-Z’s wife Beyoncé – with video shot by said husband – a song getting an exclusive debut on Tidal.

Three and out

3 April 2015 in Music

UPC, Ireland’s second largest broadband ISP, has been ordered by a court to introduce a three strikes policy after losing a court case against record companies Sony Music, Universal Music and Warner Music. Under the regime, any subscriber found to be downloading pirated content will receive two warnings and, if those fail to deter illicit behaviour, will have their service terminated. Leading ISP Eircom already has a three strikes policy in operation.