INNOVATION \ CHANGE

Latest Features

Mini augmented

14 April 2015 in -e.showcase

Mini Augmented VisionBMW Mini has unveiled its Mini Augmented Vision AR platform with ‘see-through technology’ which displays information in the driver’s direct field of vision while driving. The Mini eyewear shows data such as speeds and speed limits in the field of view above the steering wheel to ensure other road users are not concealed.

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All directions for One Direction

22 November 2013 in -e.showcase

Tomorrow is 1D Day for One Direction as the boy band features in a mammoth, global seven-hour stream on YouTube, with Sony Music also tying up with Zappar for an augmented reality app comprising exclusive videos, imagery and interactive features.

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Audi to app manual

16 August 2013 in -e.mobile

Audi has teamed with Metaio to roll out the Audi A3 eKurzinfo augmented reality mobile app manual for the A3. The app can recognise more than 300 individual elements of the vehicle.

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Augmented Pompey

6 August 2013 in -e.mobile

Portsmouth FC have joined forces with Navigate Digital and Blippar to add augmented reality features to the football club’s match programme.

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An era of AR

10 July 2013 in -e.mobile

Developer investment in augmented reality apps will total $670 million this year as AR becomes an everyday part of mobile experiences, especially in the domain of retail and marketing, according to a new market forecast from ABI Research.

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Bookmarking AR

26 June 2013 in -e.showcase

Pan Macmillan has published two books – Peter James’ Dead Man’s Time and Reviver by Seth Patrick – which the publisher claims are among the first to incorporate augmented reality.

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Audi augments vehicle vision

21 May 2013 in -e.mobile

Audi has launched Audi Vision, an augmented reality app which will enable users to unlock the car brand’s latest brochure and fire up video, sound and additional images and info.

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Mags going mobile

18 April 2013 in -e.mobile

There were close to 8,500 mobile experiences provided by the top 100 US magazines in 2012, with augmented reality comprising almost 10% of all mobile activation points, according to Nellymoser metrics.

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Latest News

Lobby music

30 June 2015 in Music

Universal Music Group is partnering with Marriott to launch a marketing partnership featuring exclusive performances by established and up-and-coming artists.

News by Instagram

29 June 2015 in -e.social

Instagram has begun leveraging the 70 million pieces of content posted each day on its social media platform to offer users coverage of current events.

PS games Spotify

29 June 2015 in Music

Consumers have downloaded the Spotify app over 5 million times to Sony PlayStation PS3 and PS4 devices since the streaming outfit became the PS official music partner at end- March

Streaming in Play

26 June 2015 in Music

One week after Apple launches its long-awaited Apple Music streaming service without an advertising-supported option, Google has rolled out a freemium, brand-backed version of its Google Play Music offering.

On overload

26 June 2015 in Research

Pity those poor millennials with digital overload, for they are the generation most likely to permanently disengage with brands if they receive high volumes of mass email communications.

Live energy

25 June 2015 in Music

Live music fans rely on energy drinks to keep them hyped at festivals, with over one-in-five consuming energy drinks – 32% more than the average consumer.

Not so smart homes

23 June 2015 in technology

The smart home is looking less clever to consumers as demand in May for connected home devices such as thermostats, lightbulbs, locks, sensors and cameras slipped below that of a year ago, according to Argus Insights.

Artists Aloft

22 June 2015 in Music

Starwood Hotels’ Aloft brand has launched the second Asia Pacific edition of Project Aloft Star amplified by MTV music talent discovery competition,

Game off

22 June 2015 in -e.showcase

Popular games like Machine Zone’s Game of War, Supercell’s Clash of Clans and King Digital Entertainment’s Candy Crush games are seeing declines in paying users and orders from Apple’s iTunes Store.