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Branded Entertainment is currently the advertising topic. Get it right, and you create genuine consumer engagement with the brand, along with great uplift. But generating virals, AFPs, brand channels, games and online apps throws up more challenges than developing yet another 30-second spot. That’s why we interviewed key players – brand owners, agencies, production companies – to determine the branded entertainment state of play. And to see just what kind of talent brands need to make it big in comms showbiz. |
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| Beyond the ad break is a unique piece of research based oon interviews with branded entertainment movers and shakers. As well as insights into the workings of the sector, the report provides a comprehensive review of international branded entertainment creative, with multiple links to videos, websites and apps. |
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Beyond the ad break is a 160-page report featuring in-depth analysis of branded entertainment and its leading exponents, as well as an appendix containing Thinktank’s exhaustive research findings. Beyond the ad break costs just £275 per copy (plus VAT) – purchase it now: |
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