The Internet of Things looks to be paying off for Intel – which is betting heavily on this segment – as the company looks to pull in around $2b billion in IoT revenues in 2014, up 18% on last year’s haul. And now Intel has just unveiled its new IoT initiative which will provide users with single platform for connected devices and the ability to develop apps. In techspeak, Intel will ensure that “data will be unlocked faster to extract meaningful information and value for consumers and businesses”.
Converse and Pepsi are both looking to leverage their brand power to help up and coming musicians. Converse is doing this by bringing its Rubber Tracks music recording initiative to London, setting up shop in a number of the capital’s boroughs. The brand launched its Rubber Tracks operation in Brooklyn in 2011, offering free studio time to artists and then pushing recorded output over its social networks to millions of followers. Converse is kicking off in London’s Haringey, offering professional studio time at Snap Studios with experienced engineers to emerging musicians.
What’s the value of Airbnb to a large city like Los Angeles? Make that $312 million a year in economic activity, plus support for around 2,600 jobs. LA had close to 4,500 Airbnb hosts in the 12 months to April 2014, and a typical accommodation provider earns $660 a month, renting out a home 59 nights a year, according to research conducted by Airbnb/Land Econ Group.
Tuesday metric: Mobile is the main driver of global ad spending growth, and will account for 51% of all new advertising dollars between 2014 and 2017, spiking to $42 billion. ZenithOptimedia expects mobile advertising to increase by an average 38% a year between 2014 and 2017, driven by the rapid spread of devices, innovations in ad technology and improvements in user experiences. However, mobile’s share of ad spend lags behind its share of media consumption – mobile will account for 6.2% of all US spending this year, but eMarketer estimates it will represent 23.3% of media consumption time.
Uber is worth more than $40 billion, secretive data mining outfit Palantir has a valuation of close to $10 billion, plus it’s looking to raise a whopping $500 million, writes Steve Mullins. Silicon Valley venture capital firms keep on pumping huge volumes of finance into digital start-ups in the hopes of grabbing huge payoffs at IPO time based on some high-risk/high-reward valuation model. A bubble?
Dell and Intel have, unsurprisingly, come up with a bullish report on the effects of technology in the Global Evolving Workforce Study. According to one of the findings, a quarter of employees say they are influenced by the technology offered to them at work and would consider moving on if a prospective employer provided better technology to help them be more productive. And almost half of employees say technology has increased their productivity and enabled them to communicate more quickly. All of which is great news for companies looking to get more out of workers.
Close to one quarter of music managers believe that doing a deal with a brand is essential, or a necessity, when it comes to adding value to an artist’s career. And managers have, in fact, been pretty prolific in their dalliances with brands of late, cutting between five and 50-plus deals per manager over the last five years as they look for new revenue options for their clients in a new music landscape, according to the Brands & Bands: The Value Exchange report from Frukt and Next Big Sound.
The UK scores pretty well on entrepreneurship, but really, really struggles on innovation. The problem is, Brits simply aren’t well-connected enough, writes Steve Mullins. And that’s not good enough if there’s to be home-grown Silicon Valley. Because, despite all the London Tech City hype, you need to remember that the country’s prime digital location actually doesn’t have the broadband capabilities to support start-ups.