Will $600 million in funding be enough for Square to survive in the mobile payments space in the face of stiff competition from the likes of Apple and PayPal? Despite the fact that Square is the baby of Twitter co-founder Jack Dorsey and clearly has access to Silicon cash, the answer looks to be ‘unlikely’. Square has been around the block a few times – please don’t keep calling it a start-up – but it hasn’t made great headway, and it hasn’t been a big hit among retailers. Plus the company does lack focus.
US programmatic digital display advertising spending will spike 137% to beat $10 billion this year and account for 45% of the digital display ad market, according to eMarketer. The research firm expects spend to increase 48% next year and 37% in 2016 to reach $20.4 billion. This year, mobile will account for 44% of all US programmatic display ad spending, or $4.4 billion. eMarketer forecasts mobile to surpass desktop as early as next year, taking 56.% of all programmatic ad expenditure.
There was a 34% increase in conversation around music festivals in the last festival season compared to last year, running to a total of 20 million conversations, according to a new report from Eventbrite. Nearly half of the conversation about music festivals happens before the event, and many of the positive drivers of music festival comms are anticipatory, such as announcements of a ticket purchase or excitement surrounding the lineup of an event.
How long did it take Chinese smartphone brand Xiaomi to sell 100,000 of its Redmi 1S smartphones in India last week? Wrong. The answer is that Chinese smartphone brand required a mere 4.2 seconds to shift that many devices online in a flash sale. The phones are sold exclusively via e-commerce site Flipkart, with prospective buyers needing to register in advance to get their hands on a Redmi 1S – 400,000 people registered for the 100k units the company just flash-sold.
Consumers who share feature film-related content are close to six times more likely to purchase a cinema ticket than those who don’t. Plus, one-third of moviegoers say they buy a ticket after watching a trailer or ad online. However, a majority of online film marketing campaigns are not being optimised for sharing across the social web, according to new report – The Science of Sharing: Movies – from Unruly. For one thing, this is because content is launched too early to generate opening weekend buzz.
Coca-Cola and innovation? The company is clearly no tech brand itself but reckons it has a place in the world of entrepreneurship with the launch of the Coca-Cola Founders programme, a ‘new model for creating start-ups’. How does it work? “First, we partner with experienced entrepreneurs around the world,” Coke says. “Then we immerse them in the power of Coca-Cola – our relationships, resources, and reach – before they create a start-up.” The Founders get an ‘unfair advantage’ through the power of Coca-Cola and the opportunity to do what most can only dream about, the brand explains. For that, Coca-Cola gets early access to new, fast-growing markets, it hopes.
There’s still a lack of clarity around native advertising. While 88% of British advertising and media professionals surveyed by Say Media UK believe it is something that should be on every brand’s digital media plan in the next few years, only 28% feel they are knowledgeable about what it actually is. When asked to define what native is, 42% say ‘advertorials’ and 40% cite ‘in-content ad formats’, while a mere 26% think it includes branded content.
Apple is looking to make 2014 year zero for wearables, just as 2007 was the start of the true smartphone market due to the iPhone. But moving into a new category is a bold, expensive and risky effort, warns IHS, and the Apple Watch is a first-generation device which the company will aim to iterate and make a must-have companion for every iPhone owner. Apple rarely invents new markets, despite its reputation, says the research firm, but when it launches a new product category it attempts to redefine the market, as with the iPhone, iPad, and iPod.