Latest Features

Inside the IoT

11 December 2014 in -e.showcase

Intel IOTThe Internet of Things looks to be paying off for Intel – which is betting heavily on this segment – as the company looks to pull in around $2b billion in IoT revenues in 2014, up 18% on last year’s haul. And now Intel has just unveiled its new IoT initiative which will provide users with single platform for connected devices and the ability to develop apps. In techspeak, Intel will ensure that “data will be unlocked faster to extract meaningful information and value for consumers and businesses”.

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Converse, Pepsi go music A&R

10 December 2014 in -e.showcase

converse rubber tracksConverse and Pepsi are both looking to leverage their brand power to help up and coming musicians. Converse is doing this by bringing its Rubber Tracks music recording initiative to London, setting up shop in a number of the capital’s boroughs. The brand launched its Rubber Tracks operation in Brooklyn in 2011, offering free studio time to artists and then pushing recorded output over its social networks to millions of followers. Converse is kicking off in London’s Haringey, offering professional studio time at Snap Studios with experienced engineers to emerging musicians.

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Mobile the ad driver

9 December 2014 in

mobile advertisingTuesday metric: Mobile is the main driver of global ad spending growth, and will account for 51% of all new advertising dollars between 2014 and 2017, spiking to $42 billion. ZenithOptimedia expects mobile advertising to increase by an average 38% a year between 2014 and 2017, driven by the rapid spread of devices, innovations in ad technology and improvements in user experiences. However, mobile’s share of ad spend lags behind its share of media consumption – mobile will account for 6.2% of all US spending this year, but eMarketer estimates it will represent 23.3% of media consumption time.

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A correcting bubble

8 December 2014 in -e.showcase

tech bubbleUber is worth more than $40 billion, secretive data mining outfit Palantir has a valuation of close to $10 billion, plus it’s looking to raise a whopping $500 million, writes Steve Mullins. Silicon Valley venture capital firms keep on pumping huge volumes of finance into digital start-ups in the hopes of grabbing huge payoffs at IPO time based on some high-risk/high-reward valuation model. A bubble?

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Blurred lives

5 December 2014 in -e.showcase

work technologyDell and Intel have, unsurprisingly, come up with a bullish report on the effects of technology in the Global Evolving Workforce Study. According to one of the findings, a quarter of employees say they are influenced by the technology offered to them at work and would consider moving on if a prospective employer provided better technology to help them be more productive. And almost half of employees say technology has increased their productivity and enabled them to communicate more quickly. All of which is great news for companies looking to get more out of workers.

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Music’s essential brands

3 December 2014 in -e.showcase

bands and brands fruktClose to one quarter of music managers believe that doing a deal with a brand is essential, or a necessity, when it comes to adding value to an artist’s career. And managers have, in fact, been pretty prolific in their dalliances with brands of late, cutting between five and 50-plus deals per manager over the last five years as they look for new revenue options for their clients in a new music landscape, according to the Brands & Bands: The Value Exchange report from Frukt and Next Big Sound.

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Latest News

Mobile obsession

19 December 2014 in

Friday metric: Close to 10% of consumers look at their smartphones more than 100 times a day, nearly a quarter check more than 50 times, and almost half do so over 25 times daily.

Off Grid taps into finance

19 December 2014 in -e.showcase

US start-up Off Grid Electric has just received $16 million in new funding and will use the money to expand its prepaid solar energy service in Africa.

VW car game leads way

18 December 2014 in

Volkswagen China’s Sports Car Challenge branded mobile game series has generated close to 340 qualified sales leads in just 10 weeks.

Less App-etite

17 December 2014 in

Wednesday metric: Consumers have cut the number of smartphone apps they download by almost one third, with a number of people reporting that they downloaded zero apps in the last 12 months.

Amazon’s German definition

16 December 2014 in

Amazon is struggling to make it a Merry Christmas in Germany where some 2, 300 workers at five of the online behemoth’s nine distribution centres in the country have gone on strike.

Xiaomi gets fresh

12 December 2014 in -e.showcase

Chinese smartphone brand Xiaomi has gone somewhat off-piste with the launch of its smart air purifier, the Mi.

Shazam’s platinum sound

12 December 2014 in -e.showcase

Friday metric: Most Shazam-ed track ever? That would be Wake Me Up from Avicii on over 19 million, ahead of Robin Thicke’s Blurred Lines (18 million).

Cinematic blast

11 December 2014 in -e.showcase

China’s Wanda has cut a deal with South Korean multiplex outfit CJ CGV to put 4DX cinema tech in Chinese cinemas.