INNOVATION \ CHANGE

Latest Features

Streaming to India

23 July 2015 in Music

Saavn, India’s answer to Spotify, has just raised $100 million in funding from VCs and plans to use the cash to build out its music-streaming offering. Saavn’s music catalogue has tracks from 900 labels and boasts music in 11 languages. Hindi accounts for 65% of Saavn listening, English 15% and Punjabi 5%.

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Brands pump up YouTube content

21 July 2015 in -e.video

Views of branded content from the leading 100 brands on YouTube have almost doubled over the past 12 months, while brand channel subscriptions are up 47% year-on-year. And according to research from YouTube and Pixability, brands are now actively managing their channels, with Interbrand Top 100 brands collectively uploading a video to the platform every 18.5 minutes.

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Flipagram makes music

21 July 2015 in -e.social

Start-up watch: Not only has Flipagram just completed a $70 million funding round, but the short-form, visual storytelling outfit has also snagged a series of licensing deals with the likes of Universal Music, Sony Music, Warner Music, Merlin and The Orchard, along with Sony/ATV Music Publishing, Universal Music Publishing Group and BMG. The new agreements will enable consumers to deploy millions of music clips in their Flipagrams.

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Seeking AR/VR innovation

20 July 2015 in Innovation

IC tomorrow has launched a £210,000 contest to find the UK’s virtual and augmented reality innovators, with start-ups and small business able to apply for funding to trial ideas across areas including music, retail, healthcare, education, construction and tactile technology. Six winners will also get to partner with industry leaders including Columbia Records, Crossrail, John Lewis, Pearson, Queen Mary University of London with Enteric HTC and Royal London Hospital, and King’s College London with Konica Minolta and Ericsson.

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Helping female entrepreneurs

17 July 2015 in Research

Chile, Australia and the US stand out as countries with particularly good conditions for female entrepreneurs relative to their per capita GDP, while Singapore, Saudi Arabia and Iran all have relatively unfavourable conditions, according to the 2015 Female Entrepreneurship Index. The report also finds that European nations tend to have better conditions for entrepreneurship than would be expected from their per capita GDP, while Sub-Saharan Africa and MENA countries on average score worse than would be expected.

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Travelling gigs

16 July 2015 in Music

Music tourism generated £3.1 billion in spending in the UK last year, as 9.5 million music tourists attended live music events. And there were more than half-a-million overseas music tourists visiting the UK, a demographic which has spiked 39% since 2011. The average spend by and overseas music tourist in the UK? That would be over £750, according to UK Music’s Wish You Were Here 2015 report.

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Eateries get GetHappy app

16 July 2015 in -e.mobile

Coca-Cola GetHappy appCoca-Cola’s German distributor Coca-Cola Erfrischungsgetränke is rolling out the brand’s GetHappy smartphone and tablet app out for small restaurants in a dozen cities in Germany, enabling them to post their menus and prices online. The idea is that this will enable them to better compete with larger establishments. Participants will have to pay a $20-plus fee a month for the service, along with a cut of order a delivery charges. Eateries can also lean on an in-app feature from Salesforce so that they can operate a digital loyalty card programme.

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Latest News

UK lags on viewability

28 July 2015 in -e.online

Fewer than half of online ads served in the UK in the first half were viewable, down from 56% in the same period in 2014, according to Meetrics.

GoPro lights licensing service

27 July 2015 in -e.video

GoPro has launched a premium content licensing portal for global brands and agencies to license video and images from its GoPro creator community.

Intelligence in ads

24 July 2015 in technology

M&C Saatchi has rolled out an artificially intelligent poster campaign for coffee brand Bahio at London bus shelters in Oxford Street and Clapham Common.

Aldi buzzing

23 July 2015 in -e.social

Aldi and Lidl are the UK’s top two brands in the YouGov BrandIndex’s mid-year buzz score rankings, ahead of BBC iPlayer and John Lewis.

Music matching

23 July 2015 in Music

There’s a new ‘Tinder for…’ in the market in the shape of FanMatch, a mobile app enabling music festival-goers to meet up with people attending the same events.

CEOs in fear of disruption

22 July 2015 in technology

Disruption is getting under the skin of CEOs, with three-quarters of execs worried about new entrants disrupting their business models.

Branded Times

22 July 2015 in Branding

The New York Times is launching its T Brand Studio branded content unit in London next month to offer creative marketing services to non-US clients.

Native goes mobile

21 July 2015 in -e.mobile

Close to two-thirds of UK media agencies see native advertising as the best way to address the creativity gap in mobile ads.

100 up with Converse

20 July 2015 in Music

Converse is extending its Rubber Tracks emerging artist programme in the UK with the launch of Rehearsal Sundays at London’s 100 Club.

Hip-hop Marvels

20 July 2015 in Music

Marvel heroes will get a hip-hop spin this autumn when Marvel Comics rolls out a series of variant magazine covers featuring characters paying homage to iconic album covers from the past 30 years