Mini goes psychic
Life’s a rollercoaster in the new Mini Roadster. Which is why the brand has developed the Psychic Roadster website which gives users personalised readings about the adventures they may encounter in the future (together with the car). Future drivers can then share their bespoke psychic reading with friends via Twitter, Facebook and email.
“This is the kind of ground-breaking work that the launch of the new Mini Roadster warrants, injecting excitement into the Mini brand and a true British heritage brand such as Mini could take us on,” says Dale Gall, CEO of Profero, which developed the campaign. “It incorporates a lot of technical first but as far the experience goes, it is just a fun, seamless psychic journey that engages ever more deeply with the Mini Roadster.”
