Levi’s gets Flipboard brand magazine
Flipboard has rolled out the latest iteration of the Levi’s Go Forth campaign for the brand’s fall collection on its ‘social magazine’ platform for iPad, iPhone and Android. Flipboard says the launch marks the first curated, shoppable ‘brand magazine’ on Flipboard. The campaign is running across Vanity Fair, Glamour, Details, Elle, Marie Claire, Esquire, ESPN, Fast Company and Rolling Stone on Flipboard.
When a reader taps on the ad it opens a new Levi’s magazine, where they can browse stories and images the brand is sharing on Twitter and Facebook, video content from Levi’s on YouTube and featured products. Readers can also shop directly inside the Levi’s magazine, creating the first ‘social catalogue’ on the platform.
“Using the social underpinnings of Flipboard to create a magazine for individual brands is a great new way for advertisers to connect with Flipboard readers,” says Christine Cook, head of revenue at Flipboard. “For Levi’s they are bringing their beautiful, emotional ads to the specific publications they already know and love and expanding the experience using the social media content they are already creating. There’s very little work on the advertisers’ side, making Flipboard a simple way to reach the millions of people reading on mobile devices.”