Risk of the share
There’s never been a riskier time to run a sharing economy company. That’s in part because regulators are getting increasingly tough on the segment, tightening up rules and also going ahead and enforcing them. Plus legal rulings in areas such as employment regulation are set continue challenging existing business models, says PwC in its sharing economy forecast for 2017.
Also, trust remains the hot topic and PwC thinks 2017 could be the year that the sharing economy starts to get ahead here. One of the most important developments here will be platforms proactively implementing self-regulation. One example from last year was Airbnb announcing a 90-day limit on Londoners renting their homes for short periods.
And those digital natives and early-adopters who powered the rise of the sharing economy, will take a back seat to silver surfers, who are set to drive the next phase of growth. “The over-fifties have already become the fastest-growing user group for many platforms, including Airbnb and DogVacay, and a recent Eurobarometer suggests that this age group is most likely to transact more frequently,” says PwC. “The platforms that can capture this demographic in 2017 will gain a competitive advantage against their rivals.”