Adidas has sole
Earlier this, Adidas was busy bringing garment-customising tech to sweater customers in Berlin, now it’s come up with a shoe with a 3D-printed sole that it plans to roll out internationally next year. The move is part of a push on the part of the sportswear giant to react more quickly to fashion trends and to develop more customised products.
Adidas has been working with US-based 3D-printing outfit Carbon to develop materials and designs for shoe midsoles, and is now aiming to sell the resultant FutureCraft 4D footwear starting this month with 300 pairs up for grabs for an as-yet unknown price.
The company is looking to have as many as 5,000 pairs on retailers’ shelves later in 2017, with millions of Carbon honeycomb-textured midsoles coming off the production line next year.
Carbon, originally Carbon 3D, was founded in 2013 to develop speedy 3D printing using high-performance polymers. Right now it takes around one and a half hours to print a single insole, but Carbon and Adidas are looking to develop technology to cut that down to just 20 minutes.
3D printing should enable Adidas to make customised shoes so that soles will better suit a person’s weight and gait.
Adidas was selling its merino wool sweaters at €200 a pop, with items made on an onsite knitting machine and ready to bag within four hours at the German Knit for You store.