Fashion for beer
Beer brand Heineken is partnering with Los Angeles-based retailer Union LA and fashion designer Mark McNairy, for the Heineken 100 programme, an influencer and celebrity seeding campaign aimed at celebrating Heineken’s consumer, a ‘Man of the World’ (forward-thinking, savvy and enjoying worldly experiences).
One early fruit of the partnership is a colour offering of McNairy’s leather saddle shoe, in all-black leather but incorporating a branded cushioned sole in Heineken Kelly green.
