Converse takes Rubber to SXSW
brand-m: The Converse Rubber Tracks Experience is heading to the 2013 SXSW Music & Media Conference. The brand will be offering recording time for two weeks, offering Texas-based bands the opportunity to record for free.
“Our goal as a brand is to be useful to artists and help them unleash their creative spirit,” says Geoff Cottrill, Converse CMO. “This is what Converse Rubber Tracks is all about – giving rising artists the encouragement and support they need to develop their artistry. And with over twice the bands participating this year, we’re looking forward to providing this great platform to more Texas artists.”
Converse will also bring skate, hip-hop and metal cultures together at the Converse X Thrasher Magazine Death Match and return as the presenting sponsor of The Fader Fort Presented by Converse.