YouTube is taking on Amazon-owned Twitch with the launch of YouTube Gaming, with the new service pulling in all gaming-related videos and live streams from the YouTube platform.
Wednesday metric: YouTube’s gross global advertising revenues worldwide will hit $9.5 billion this year, a spike of 25% on 2014, according to eMarketer estimates.
PlayStation has rolled out its PlayStation Vue pay TV service for the PS3 and PS4 in two new US markets, in Dallas-Fort Worth and Miami-Fort Lauderdale areas. PS console owners there can now subscribe to PS Vue’s three multichannel television offerings, via the Access ($49.99 per month), Core ($59.99) and Elite ($69.99) services.
Following recent launches in Spain and Portugal, Netflix will swiftly become a major player in these markets, although the scale of growth will strongly depend on a number of factors, including pay TV partnership deals, content deals and marketing, says IHS.
Amazon-owned social video gaming Twitch has picked up RealSense Technology, ArenaNet and Wargaming as presenting sponsors of the first TwitchCon esports get-together in San Francisco in September.
NBCUniversal is in the process of cutting a deal with Buzzfeed which will see it pumping $250 million into the digital publisher — if the transaction goes through, that would value Buzzfeed at around $1.5 billion. Old media outfit NBCUniversal is scared of losing its relationship with younger audiences, which is why Buzzfeed appeals to its execs.
GoPro has launched a premium content licensing portal for global brands and agencies to license video and images from its GoPro creator community.
Views of branded content from the leading 100 brands on YouTube have almost doubled over the past 12 months, while brand channel subscriptions are up 47% year-on-year. And according to research from YouTube and Pixability, brands are now actively managing their channels, with Interbrand Top 100 brands collectively uploading a video to the platform every 18.5 minutes.