Almost one in five online users share videos with their social networks more than once a week, and these ‘super-sharers’ account for 82% of all video shares.
Brands just can’t help themselves. They simply have to have a go at reinventing something. Sony has decide that the TV experience is ripe for its reimagining and has come up with PlayStation Vue, with live and on-demand programming viewable only via PlayStation gaming consoles. The content is courtesy of the likes of CBS, NBCUniversal, Viacom and Discovery.
Not satisfied with selling smartphones, Xiaomi is now looking to pump $1 billion into producing exclusive online video content and has hired Chen Tong, one-time executive at Chinese online outfit Sina Corp to tackle its Xiaomi TV business to make it ‘diverse and exciting’. Chen told a press conference that “we want to repeat the success of Xiaomi’s hardware integration model in the television industry.” The company already produces the Mi TV and Mi Box settop box, while the Mipad tablet would certainly be a target for any new content.
Music channels account for half of the top 10 YouTube partner channels in the UK in terms of audience.
YouTube hasn’t bothered reinventing television, rather it has managed to build its own market by translating massive consumer usage in both creating and watching video into the Internet’s video library. And participation, or at least promotion, by both traditional and non-traditional media is now as mandatory as a URL in Google search results, says Jefferies in a recent research report. “Like the Web itself, YouTube has given rise to a sui generis content ecosystem that represents the most compelling disruption of TV usage in digital – stealing time not from the shows we all talk about but from the shows we didn’t even know we were watching.”
Vice Media is going mainstream in rolling out a Vice TV network in Canada in a $100 million join venture with cable operator Rogers. There will be a Toronto-based Vice Canada Studio, with creative produced by Vice for 18 to 24-year-olds. The partners are promising a brand new slate of television formats developed, produced and made with new Canadian talent, as well as Vice Plus, mobile adaptations of VICE’s new and best-known franchises, including the environmental show Toxic; and F*ck That’s Delicious, plus pilots for new shows.
Google Glass needs less nerd more cred. So, in the time-hounoured way, why not pay someone cool to endorse this piece of smart eyewear.
Feminine care brand U by Kotex is rolling out an online video series in the shape of vampire web show Carmilla.