Latest Features

BBC develops brand stories

23 June 2015 in

BBC Worldwide has launched its BBC Storyworks branded content unit aimed at delivering output which is “bold, innovative and compelling, and carries the BBC’s mark of quality and impartiality”. BBC StoryWorks will form part of the BBC Advertising portfolio and work in partnership with brands complementing content across BBC Worldwide and BBC Global News’ digital and TV platforms.

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YouTube eyes on news

22 June 2015 in

Google News Lab has launched YouTube Newswire, a platform for newsworthy videos around prime events such as the protests in Ferguson, the Charlie Hebdo attacks and the Nepalese earthquakes. Together with social news agency Storyful, YouTube will deliver a curated feed of the top eyewitness videos of the day, with content verified by Storyful editors and embeddable from original sources. The channel will aim to feature global and regional feeds surfacing the most relevant videos around the world.

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TV audiences go OTT

4 June 2015 in

Over-the-top video services are familiarising users in some markets with a consumption experience free from advertising, says PwC in its Global entertainment and media outlook 2015-2019 report.

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Tailor-made TV

1 June 2015 in

ivi tvRussian video-streaming outfit ivi is claiming a first with the launch of a customised TV offering looking to blend regular television with a recommendation service. The ivi tv platform features a number of channels aggregated via recommendations for each individual user, updated on a daily basis, depending on the history of previously watched programmes and films. The service was rolled out first on the LG Smart TV and is now also available on Samsung. ivi says it will expand to other platforms within the next few months.

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Vodafone kicks off mobile TV

1 June 2015 in

Vodafone conducted what it claims was the first successful live mobile TV trial of LTE-Broadcast technology at the Mestella stadium during a Spanish La Liga football match between Valencia CF and Celta de Vigo.

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Valley villains

29 May 2015 in

Hot streaming-video app Periscope is in talks with content owners on tackling piracy on the platform, but the outfit believes tech fixes probably won’t help as they are difficult to effect in real time.

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Latest News

Lobby music

30 June 2015 in Music

Universal Music Group is partnering with Marriott to launch a marketing partnership featuring exclusive performances by established and up-and-coming artists.

News by Instagram

29 June 2015 in

Instagram has begun leveraging the 70 million pieces of content posted each day on its social media platform to offer users coverage of current events.

PS games Spotify

29 June 2015 in Music

Consumers have downloaded the Spotify app over 5 million times to Sony PlayStation PS3 and PS4 devices since the streaming outfit became the PS official music partner at end- March

Streaming in Play

26 June 2015 in Music

One week after Apple launches its long-awaited Apple Music streaming service without an advertising-supported option, Google has rolled out a freemium, brand-backed version of its Google Play Music offering.

On overload

26 June 2015 in Research

Pity those poor millennials with digital overload, for they are the generation most likely to permanently disengage with brands if they receive high volumes of mass email communications.

Live energy

25 June 2015 in Music

Live music fans rely on energy drinks to keep them hyped at festivals, with over one-in-five consuming energy drinks – 32% more than the average consumer.

Not so smart homes

23 June 2015 in technology

The smart home is looking less clever to consumers as demand in May for connected home devices such as thermostats, lightbulbs, locks, sensors and cameras slipped below that of a year ago, according to Argus Insights.

Artists Aloft

22 June 2015 in Music

Starwood Hotels’ Aloft brand has launched the second Asia Pacific edition of Project Aloft Star amplified by MTV music talent discovery competition,

Game off

22 June 2015 in -e.showcase

Popular games like Machine Zone’s Game of War, Supercell’s Clash of Clans and King Digital Entertainment’s Candy Crush games are seeing declines in paying users and orders from Apple’s iTunes Store.