INNOVATION \ CHANGE

Latest Features

The YouTube decade

23 April 2015 in -e.video

youtube builds own video marketThe posting of the first-ever YouTube video 10 years ago sparked a revolution in video consumption, says Gavin Mann*. Today, consumption anytime, anywhere, has become the norm, and consumption of short-form video content on IP-connected devices keeps on growing. In fact, the number of hours YouTube’s billion-plus users spend watching content on the site is up 50% year-on-year – and over half of all views are on mobile devices.

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Video emotion

22 April 2015 in -e.video

Facial coding technologyImperial College London and tech outfit Realeyes have been awarded a €3.6 million European Commission grant to develop technology so webcams can automatically detect whether people like the video content they’re watching. Imperial College will lead the research, with guidance from an industry board comprising AOL (video advertising), Ipsos (consumer research), Kaplan (educational games) and Skype (video conferencing).

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Burberry ups Periscope

20 April 2015 in -e.video

Burberry London in Los AngelesIt’s hard to keep a Periscope down. Burberry is the latest brand to take a dive with Twitter’s streaming app, using it to exclusively live-broadcast its London in Los Angeles fashion show from LA last week. Sometimes one app ain’t enough, though, so Burberry also used Snapchat to share prep for the show, featuring appearances from members of the Burberry ‘family’ including Cara Delevingne, Jourdan Dunn et al.

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Diddy’s tequila shorts

20 April 2015 in -e.video

deleon tequilaWhen Sean “Diddy” Combs does advertising, he keeps it short. To promote his Deleon tequila brand, the artist has devised a half-dozen, 15-second video shorts designed to appeal specifically to the millennial generation. That means multiscreen, so cue including digital, broadcast, and social, with digital distributed across platforms such as MadeMan.com, Playboy, and Complex. Television ads will run during the final season of AMC Mad Men.

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Abbey Road inside

20 April 2015 in -e.video

Google and Inside Abbey RoadGoogle has allied with Abbey Road Studios to enable consumers to explore the London recording studio via an interactive website using Google Maps technology and YouTube videos. And it’s one for the geeks as visitors can play historical equipment such as the J37 four-track recorder used to record the Beatles’ Sgt. Pepper’s Lonely Hearts Club Band. Google doesn’t want to sell visitors short on sound quality and has deployed Web Audio tech to position audio in a 3D space and for recreating classic effects like ADT. That would have in the past required heavy plug-ins like Flash.

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Beyond programmatic sizzle

20 April 2015 in -e.video

programmatic TVGet ready for programmatic TV. For while the traditional TV buying and selling model has worked for decades, it’s not without its inefficiencies. For one thing, many of the industry interactions are manual, such as requests for proposals, insertion orders, and ad trafficking, along with endless emails, spreadsheets, and even faxes. So it’s no surprise that, as in other areas of advertising, there’s a lot of chatter in the TV industry about whether a digital approach might be more efficient, argue Google’s Rany Ng and Anish Kattukaran.

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Tell that music story

5 January 2015 in -e.video

Warner Interlude musicWarner Music is partnering with interactive media outfit Interlude Music to use the latter’s dynamic, personalised tech to create and distribute interactive videos. The two companies are looking to develop content featuring interactive interviews and live performances, while artists, filmmakers and fans will be able to contribute videos to Interlude’s network.

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TV seven ways

22 December 2014 in -e.video

Future TVAre you looking for seven dynamics transforming TV? We’ve got ’em, courtesy of Google Think. And these seven magnificent dynamics represent new and old challenges that television programmers and distributors have been dealing with for the past 60 years, we’re told. We are talking about delivery, advertising and the viewer experience, and about people’s expectations of how and when they get their programming.

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Latest News

EE phones take flight

27 April 2015 in -e.mobile

UK mobile operator EE is extending its own-brand smartphone range, following up on Kestrel and Eagle devices. In line with last year’s avian branding, EE has now rolled EE Harrier smartphoneout the Harrier (5.2 inch screen and 1.5Ghz processor) which comes in at under £200

Samsung’s bio-finance

23 April 2015 in -e.mobile

Samsung is rolling out a new fingerprint-authenticated mobile payment service together with local payment outfits KG Mobilians and KG Inicis in South Korea, with overseas launches in the pipeline.

Tuning in to Nissan

22 April 2015 in -e.social

Nissan and agency D2NA/DigitasLBi have launched a social challenge across Twitter and Facebook in the shape of the Sounds Of Performance experience.

Gimme native

21 April 2015 in Research

Close to six out of 10 UK online users aged under 34 have no issues with native advertising and will visit content that appeals to them even if has been obviously paid for/sponsored. This figure rises to 63% among those aged 18 to 24, according to a survey of millennials conducted by Adyoulike.

That street feeling

21 April 2015 in Music

Toyota has launched its Feeling the Street global street music initiative, a showcase for some of the world’s leading urban performers. The car maker is also giving the public a chance to vote for their favourite artists with a view to creating the ultimate ‘Global Street Band’.

Vodafone speeds to IPL

17 April 2015 in -e.mobile

Vodafone has launched a new advertising campaign in India with Ogilvy & Mather to promote its 3G network around Indian Premier League cricket. The Speed is Good campaign features four TV spots, Fairwell, Haircut, Baby and Library, and Vodafone is also staging in-ground promotions during matches, as well as an online contest.

Label it Boom

17 April 2015 in Music

Universal Music Australia is partnering with Australian YouTube partner network Boom Collective to launch new record label Boom Records. The move will enable Universal to lean on Boom’s roster of artists both for A&R and marketing, and engage with its sizeable 7.5 million-strong subs

WPP buys into mobile tech

16 April 2015 in -e.mobile

WPP has snapped up US-based Medialets, a mobile ad serving and mobile campaign ROI measurement company. Medialets roster of clients includes the likes of AmEx, HBO and Johnson & Johnson. WPP says the acquisition is part of strategy of investing in fast-growing sectors such as digital.

Universal banks on music

15 April 2015 in -e.online

Universal Music Group is rolling out a music-streaming service in Brazil carrying a monthly price tag of just BRL4.90 (a mere $1.60). The choice is restricted, with unlimited listening of only 500k Universal tracks and 50k, plus Universal playlists, which comes nowhere near the size of Spotify’s or Rdio’s catalogues. But the record company has chosen an unusual local partner in the shape of Bradesco, a leading Brazilian bank.

Returning retail

13 April 2015 in Research

Some 16% of UK consumers now do pretty much all of their shopping online, and the issue of free returns has become a key factor for shoppers. When it comes to choosing an online retailer, three quarters of consumers questioned for the Royal Mail’s Delivery Matters Returns Special report say they want free returns as standard, while a further one in three would be unlikely to use an online retailer again if they were charged to send unwanted items back.