INNOVATION \ CHANGE

Latest Features

Branding with Vevo

20 May 2015 in -e.video

Vevo is rolling out Vevo BE, a music and brand partnerships operation aimed at creating new music video content around live performances and behind-the-scenes action, with brand integration at its centre. The new branded entertainment unit will likely feature Tori Kelly, Halsey and Magic, though Vevo has yet to name any brands on the Vevo BE roster.

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Netflix to figure out China

18 May 2015 in -e.video

Netflix’s international ambitions know no bounds. The video streamer is reportedly in talks with Wasu Media Holding – an outfit backed by Alibaba’s Jack Ma – and other potential partners with a view to rolling out an offering in the market, according to Bloomberg. Netflix would need an ally in the country due to the state’s content licensing controls, and the company would certainly want to develop a multiscreen strategy featuring TVs, mobile devices and PCs. Wasu would fulfil Netflix’s requirements given that it has TV licences for all those platforms.

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Dance by Tate

15 May 2015 in -e.video

BMW Tate LiveLondon’s Tate Modern is launching a programmatic campaign in with Total Media featuring livestreamed dance streamed to promote this month’s BMW Tate Live event, If Tate Modern were Musee de la danse?. The initiative, delivered via the Primo platform, will target audiences in the UK, US, Germany and France with inventory which expands full-page across premium web

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Netflix faces download tax

14 May 2015 in -e.video

The Australian government is planning to introduce a ‘Netflix Tax’ which will see a 10% levy applied to digital downloads from overseas, including films, TV shows, music and e-books.

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Spotify spots video opportunity

8 May 2015 in -e.video

In a surprise move, music streaming outfit Spotify is taking on YouTube as it cuts deals with TV broadcasters and online content specialists to bring video clips to its platform, with a rollout slated for later this month.

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OTT TV ad spend to spike

5 May 2015 in -e.video

Over-the-top television advertising will grow almost four-fold between 2015 and 2020, with OTT TV ad revenue totalling $40 billion in five year’s time, just under half of the projected $85 billion in total TV advertising spend, according to a new report from TDG.

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The YouTube decade

23 April 2015 in -e.video

youtube builds own video marketThe posting of the first-ever YouTube video 10 years ago sparked a revolution in video consumption, says Gavin Mann*. Today, consumption anytime, anywhere, has become the norm, and consumption of short-form video content on IP-connected devices keeps on growing. In fact, the number of hours YouTube’s billion-plus users spend watching content on the site is up 50% year-on-year – and over half of all views are on mobile devices.

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Latest News

Pop-up Chuck

26 May 2015 in -e.online

Converse has launched the pop-up Chuck Taylor Studio on London’s Carnaby Street where visitors can shoot their own ‘Made By You’ style sneaker photo portrait.

Musical Tinder

26 May 2015 in Music

Dating outfit Tinder has cut a deal with Interscope Records to promote the new album from electronic music artist Zedd.

Music Key on go-slow

26 May 2015 in Music

Google has delayed the launch of its YouTube subscription-based streaming service to mid-September

Get engaged

25 May 2015 in Research

The highest-performing companies deliver on their brand promise 75% of the time, according to new Gallup consumer research. Unsurprisingly, these companies have greater levels of customer engagement.

IoT demands innovation

25 May 2015 in Innovation

The Internet of Things market opportunity will be worth $4.3 trillion in 2024, up from $900bn last year, according to Machina Research.

Uber heads to the gig

22 May 2015 in Music

Live Nation has teamed up with Uber to offer concert- and festival-goers Uber rides to Live Nation events.

Brands gang up on FIFA

21 May 2015 in -e.showcase

FIFA’s doing little or nothing to improve the conditions of migrant workers toiling in Qatar for the 2022 World Cup, and big brand backers don’t like it.

Essentially Uber

20 May 2015 in Sharing economy

Uber is rolling out an on-demand delivery service for some 100 convenience store-type products in Washington DC – think sweets/chocolates, beverages feminine care, vitamins and supplements, plus beauty products (or as the company calls them, UberEssentials.

Peroni in the piazza

20 May 2015 in -e.showcase

Peroni Nastro Azzurro’s The House of Peroni experiential platform has taken up a month-long residency at the Old Truman Brewery on London’s Brick Lane.

Squawka heads to crowd for cash

19 May 2015 in Finance

Football stats outfit Squawka has reached 20% of its £800,000 crowdfunding target within a few days of launching its campaign on Crowdcube.