BBC Worldwide has launched its BBC Storyworks branded content unit aimed at delivering output which is “bold, innovative and compelling, and carries the BBC’s mark of quality and impartiality”. BBC StoryWorks will form part of the BBC Advertising portfolio and work in partnership with brands complementing content across BBC Worldwide and BBC Global News’ digital and TV platforms.
Google News Lab has launched YouTube Newswire, a platform for newsworthy videos around prime events such as the protests in Ferguson, the Charlie Hebdo attacks and the Nepalese earthquakes. Together with social news agency Storyful, YouTube will deliver a curated feed of the top eyewitness videos of the day, with content verified by Storyful editors and embeddable from original sources. The channel will aim to feature global and regional feeds surfacing the most relevant videos around the world.
Over-the-top video services are familiarising users in some markets with a consumption experience free from advertising, says PwC in its Global entertainment and media outlook 2015-2019 report.
Second-screen viewers are ruining it for advertisers as brand recall plummets.
Russian video-streaming outfit ivi is claiming a first with the launch of a customised TV offering looking to blend regular television with a recommendation service. The ivi tv platform features a number of channels aggregated via recommendations for each individual user, updated on a daily basis, depending on the history of previously watched programmes and films. The service was rolled out first on the LG Smart TV and is now also available on Samsung. ivi says it will expand to other platforms within the next few months.
Vodafone conducted what it claims was the first successful live mobile TV trial of LTE-Broadcast technology at the Mestella stadium during a Spanish La Liga football match between Valencia CF and Celta de Vigo.
Hot streaming-video app Periscope is in talks with content owners on tackling piracy on the platform, but the outfit believes tech fixes probably won’t help as they are difficult to effect in real time.
Jamie Oliver is adding Family Food Tube to his existing YouTube Food Tube and Drinks Tube channels.