Jamie Oliver is adding Family Food Tube to his existing YouTube Food Tube and Drinks Tube channels.
Vevo is rolling out Vevo BE, a music and brand partnerships operation aimed at creating new music video content around live performances and behind-the-scenes action, with brand integration at its centre. The new branded entertainment unit will likely feature Tori Kelly, Halsey and Magic, though Vevo has yet to name any brands on the Vevo BE roster.
Netflix’s international ambitions know no bounds. The video streamer is reportedly in talks with Wasu Media Holding – an outfit backed by Alibaba’s Jack Ma – and other potential partners with a view to rolling out an offering in the market, according to Bloomberg. Netflix would need an ally in the country due to the state’s content licensing controls, and the company would certainly want to develop a multiscreen strategy featuring TVs, mobile devices and PCs. Wasu would fulfil Netflix’s requirements given that it has TV licences for all those platforms.
London’s Tate Modern is launching a programmatic campaign in with Total Media featuring livestreamed dance streamed to promote this month’s BMW Tate Live event, If Tate Modern were Musee de la danse?. The initiative, delivered via the Primo platform, will target audiences in the UK, US, Germany and France with inventory which expands full-page across premium web
The Australian government is planning to introduce a ‘Netflix Tax’ which will see a 10% levy applied to digital downloads from overseas, including films, TV shows, music and e-books.
In a surprise move, music streaming outfit Spotify is taking on YouTube as it cuts deals with TV broadcasters and online content specialists to bring video clips to its platform, with a rollout slated for later this month.
Over-the-top television advertising will grow almost four-fold between 2015 and 2020, with OTT TV ad revenue totalling $40 billion in five year’s time, just under half of the projected $85 billion in total TV advertising spend, according to a new report from TDG.
The posting of the first-ever YouTube video 10 years ago sparked a revolution in video consumption, says Gavin Mann*. Today, consumption anytime, anywhere, has become the norm, and consumption of short-form video content on IP-connected devices keeps on growing. In fact, the number of hours YouTube’s billion-plus users spend watching content on the site is up 50% year-on-year – and over half of all views are on mobile devices.