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Andrew Grill, UK head of sales & business development at Visible Technologies, on beyond the buzz

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Chris Clarke, LBi's Global Chief Creative Officer on brands and privatised social engineering
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Robin Grant of We Are Social with Nestlé and Eurostar sentiment studies - Social media tsunami: surviving the deluge
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Matt Rhodes, Client Services Director at FreshNetworks, on The Jimmy Choo Trainer Hunt – creating online/offline buzz
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Claudio Branno, head of seeding at The Viral Factory, on seeding and tracking viral campaigns
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Claire Ralphson-Cook of Thinktank International and Mary Stewart-Hunter of Applied Social Media with a buzz World Cup case study

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Paul Armstrong, director of social media at Kindred, dispels those myths about measurement
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What you need to know about The buzz about social media buzz:
When: 14th July, 2010
Come at 3.30pm, panel kicks off at 4.00pm, open chat starts at 4.45pm, formal business ends at 6.00pm, drinking and schmoozing goes on until 7pm.
Where: IAB HQ,
14 Macklin Street, London, WC2B 5NF
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