Programme

3:30pm - Coffee/Registration

4:00pm - PechaKucha presentations

Steve Mullins, editorial director, brand-e (Moderator)

Chris Clarke, LBi's Global Chief Creative Officer on brands and privatised social engineering

Claudio Branno, head of seeding at The Viral Factory, on seeding and
tracking viral campaigns

Matt Rhodes, Client Services Director at FreshNetworks, on The Jimmy Choo Trainer Hunt – creating online/offline buzz

Paul Armstrong, director of social media at Kindred, dispels those myths about measurement

Robin Grant of We Are Social with Nestlé and Eurostar sentiment studies - Social media tsunami: surviving the deluge

Claire Ralphson-Cook of Thinktank International and Mary Stewart-Hunter of Applied Social Media with a buzz World Cup case study

Andrew Grill, UK head of sales & business development at Visible
Technologies, on beyond the buzz

4:45pm - Speaker Panel

6:00pm - Drinks/Networking/Music

So, if you want to build that online muscle and cash in on your brand's social currency, please come along and join in the discourse.