Can you manage your brand online?
The World Cup’s over – for England, France and Italy – but play goes on for the beautiful game, and for the brands backing it. Which is why we’ve been busy tracking what a number of them – including the likes of adidas, Puma, Coca-Cola and M-Net - have been doing with their socially oriented campaigns in South Africa around the tournament.

The results? They’re to be presented at the Buzz about the social media buzz event by Thinktank International using Visible’s monitoring kit.

We Are Social will be there to tell us how to manage online sentiment, with a look at how Nestlé and Eurostar fared in times of trouble.

And brands like Jimmy Choo know just how to use social networks to spark great comms and engagement with consumers. FreshNetworks tells how it worked.

Also joining us will be The Viral Factory to talk about generating that all-important buzz. LBI on brands and privatised social engineering. Visible taking us ‘beyond the buzz’. And Kindred aiming to dispel those measurement myths.

So, if you really want to find out how to manage your brand’s perception. To strengthen your relationships with customers. To measure your online success. To steer your social media comms. Then come down to the IAB HQ in central London on 14th July.

There'll be Pecha Kucha-style presentations aplenty, a heavyweight panel discussion, plus a networking and drinks session where the conversations can flow.

So, if you want to build that online muscle and cash in on your brand's social currency, please come along and join in the discourse.

What you need to know about The buzz about social media buzz:
When: 14th July, 2010
Come at 3.30pm, panel kicks off at 4.00pm, open chat starts at 4.45pm, formal business ends at 6.00pm, drinking and schmoozing goes on until 7pm.
Where: IAB HQ, 14 Macklin Street, London, WC2B 5NF

Pecha Kucha presenters

Andrew Grill, UK head of sales & business development at Visible
Technologies, on beyond the buzz

Chris Clarke, Global Chief Creative Officer, LBi on on brands and privatised social engineering

Robin Grant of We Are Social with Nestlé and Eurostar sentiment studies – Social media tsunami: surviving the deluge

Matt Rhodes, Client Services Director at FreshNetworks, on The Jimmy Choo Trainer Hunt – creating online/offline buzz

Claudio Branno, head of seeding at The Viral Factory, on seeding and
tracking viral campaigns

Claire Ralphson-Cook of Thinktank International and Mary Stewart-Hunter of Applied Social Media with a buzz World Cup case study

Paul Armstrong, director of social media at Kindred, dispels those myths about measurement

Moderator: Steve Mullins of brand-e.



So you need to sign up to The buzz about the social media buzz immediately. Because though we’d love to have you all, space is limited at a very generous £95 (plus VAT) per pop.