YouTube has rolled out its YouTube Kids app, designed to run on smartphones and tablets, and with kid-friendly design such as large icons and minimal scrolling. There is, of course, a focus on child-appropriate content, plus parental controls such as a timer, sound settings and search settings.
Google is calling the YouTube Kids app the first of its products built from the ground up with little ones in mind. “When your child browses the app’s home screen, they’ll find a vast selection of kid-appropriate channels and playlists. When families search in the app, we use a mix of input from our users and automated analysis to categorise and screen out the videos that make parents nervous.
What about that content? Think DreamWorksTV, Jim Henson TV, Mother Goose Club, Talking Tom and Friends and a lot more. “Discover new facts about dinosaurs from National Geographic Kids, learn about technology from Reading Rainbow, or watch Thomas the Tank Engine leave the world of Sodor for the first time in 70 years to travel the globe,” Google says.