Apple wants cordcutters
Apple is in talks with US broadcasters including ABC and CBS to launch TV services over iPhones, iPads and Apple TV boxes. The offering will reportedly be announced by the tech giant in June, with September a likely launch month. The subscription service could cost as much as $40 a month, which sounds pretty expensive in comparison with the Netflix platform.
Apple said recently that it would be the exclusive digital TV partner for HBO Now, the HBO streaming service set to roll out next month on Apple TV and iOS devices at a more modest price point of $15 per month.
Clearly Apple is hoping to ride the cord-cutting trend as viewers ditch TV subscription packages containing a swathe of channels they never watch and turn instead to higher-quality content. Which means Apple need to get its TV bundle spot on if it wants consumers to stump up $40 every month.