Google puts fibre into ads
Google is trialling dynamic TV advertising insertion in Kansas City with Google Fiber TV subscribers. Ads will be broadcast alongside regular spots in existing ad breaks, with audiences able to opt out of the targeted advertising programme if they choose.
Fiber TV ads will be digitally delivered in real time and can be matched based on geography, the type of programme being shown (eg, sports or news), or viewing history, says Google. “If you’re a local business in Kansas City, just as with digital ads, you’ll only pay for ads that have been shown, and can limit the number of times an ad is shown to a given TV.”
Google’s high-end Fiber service comes in at $130 a month for to 1,000Mbps upload and download speeds, 150+ channels, with the ability to record up to eight broadcasts at once, plus 1TB of cloud storage across Google Drive, Gmail, and Google+ Photos.