Watch those apps
Close to 70% of US consumers say they have no interest in buying the Apple Watch, with 48% professing no interest at all and 21% saying they are ‘not very interested’, according to a Reuters/Ipsos survey. One quarter of respondents say they are ‘somewhat’ or ‘very’ interested in the new piece of wearable tech.
Early take-up will likely come from existing iPhone users, though clearly developers will have to come up with cool apps for the device. The Guardian has already rolled out its Moments from the Guardian app to deliver news content to the Watch. Content is tailored to times of the day as well as days of the week.
However, Apple's the state of the current WatchKit, the tools developers use for apps, suggest that the device’s capabilities are currently pretty limited compared to Android Wear and likely won't be updated for six months, according to reports.
More positively for Apple, however, is the Reuters/Ipsos finding that 13% of consumers not owning an iPhone said they would consider buying one in order to get their hands on an Apple Watch.