Broadcasting #LFW

Broadcasting #LFW

Hunter London Fashion Week

Hunter Original is today livestreaming its London Fashion Week catwalk show across nine UK billboards, and also on the Hunterboots website, as well as on Hunter Facebook and Twitter profiles. Hunter is sponsoring the Wi-Fi network at each of the enabled screens in Ocean Outdoor’s The Grid network of sites to help drive consumers to its mobile-responsive e-commerce site with the aid of shoppabale icons for the Original Poncho, Original Parka, and this season’s Original boot.

Hunter says the campaign will enable it to capitalise on the heightened brand attention generated by London Fashion Week and “maximise this considerable commercial opportunity, addressing the challenge to drive sales six months before the runway collection lands in stores”.

Topshop is partnering with Twitter to display a half-dozen billboards in the UK to display trends emerging from #LFW, along with images of matching Topshop items, plus hashtags like #colourblockig and #pleats to drive purchases.

Data in the D-Riving seat

Data in the D-Riving seat

Mannequins mobilise marketing

Mannequins mobilise marketing