Eats on the road
What's a leading sharing economy company to do when it's locked out of its core business? asks Maria Stadtmüller. In the case of Uber in Spain, where the firm shuttered its car service after protests from tax drivers and bans in a number of cities, the answer Iies in food, with UberEATS hitting the streets and converting drivers into meal deliverymen, in partnership with Barcelona-based website Plateselector.
Uber has rolled out the service in the Catalan capital, aiming to bring food to the table in 10 minutes or under. A typical dish UberEATERS (not a pleasant term) around $11, plus there’s a $3 delivery charge. This isn’t a completely new business for the company, however, given that it already provides a similar offering in Los Angeles under the UberFRESH banner.
"The global fame of Spanish gastronomy, the cosmopolitan character of Barcelona and Spaniards' great acceptance of new opportunities in the on-demand economy, are the main reasons the company chose Barcelona as the first city outside the US to launch UberEATS," says Uber.
Not that that company has given up on putting its wheels back on Spanish roads. “We will work tirelessly to develop a regulatory framework in Spain that embraces progress – as many jurisdictions have done in the past few months alone,” says Uber. Which makes no sense grammatically, but we catch what they mean.