That street feeling
Toyota has launched its Feeling the Street global street music initiative, a showcase for some of the world's leading urban performers. The car maker is also giving the public a chance to vote for their favourite artists with a view to creating the ultimate ‘Global Street Band’. Musicians can sign up by submitting a video to FeelingTheStreet.com featuring them playing an original song on their street corner.
Toyota will allow audiences to choose a combination of the six favourite artists they would most like to see come together in the new band culminating in the artists going on the road for a nine-day tour across New Zealand.