Next Big Music
The world’s most innovative music company? That would be Next Big Sound, the music analytics outfit which aims to determine which artists are set to break, the best venues for boosting musicians’ careers, etc. "That’s a lot of money to be changing hands without any real data supporting these decisions," NBS CEO Alex White told Fast Company, which compiled the music innovation ranking. "We believe in the power of data to transform the music business as it has finance, sports and politics before.”
Also in the top 10 – and ahead of Spotify – is music streamer Deezer in third sport in the back of its 16-million-strong user base in over 180 countries. In any case, Deezer reckons it isn’t going mano a mano with Spotify because it’s really operating in the free rather than in the subscription space. Deezer also like high-def, and has partnered with Sonos and Bose on high-quality streaming to audiophiles.
Also worth a mention is Jack White’s label Third Man Records which has much done to spur the vinyl revival with bells and whistles like glow-in-the-dark albums, LPs which play at multiple speeds, and White’s Lazaretto with hidden songs under the centre label. "We’re just trying to get people to pay attention to what we’re doing,” says Ben Blackwell, the company’s head of production.