Byebye Blue Note
Starbucks is saying goodbye to music in its physical format as it looks to stop selling CDs at its 21,000 stores around the globe at the end of March. That means goodbye to Blue Note Blend label CDs which the coffee shop launched 20 years ago and has gone on to generate 250 original CDs (most of them seemingly featuring Nora Jones).
The company says it is ‘redefining’ the in-store experience for customers, and while the music will remain ‘more relevant options’ – meaning non-physical – will be introduced to customers. The music curation will go on, though, and the output will be digital, though it’s not yet clear what the strategy is. It is likely the company will continue with its track download offer executed through promotional cards.
Maybe music could be wrapped around the Starbucks Evenings initiative where cafes put the beer and wine on the menu, along with the likes of bacon-wrapped dates, cheese plates and Parmesan-breaded chicken. Anyone for live?
By the way, back in 2006, Starbucks was pulling in some $665 million in music-related revenues.