Squeeze on tablets
The sale of the first iPad in 2010 effectively launched the mainstream tablet market and created a whole new and viable consumer electronics device category, says John Curran*. But Accenture research shows that while there is still strong consumer demand for tablets, the pace of growth may be slowing. The percentage of consumers planning to buy a tablet has gone from 44% in 2014 to 38% this year**.
The tablet market is getting squeezed by the phablet market which is maturing faster than expected. Phablets are grabbing centre stage because a growing number of consumers prefer the screen size and resolution to that of a smartphone. This does not mean the tablet market will become inactive, but as consumers’ purchasing plans for mature device categories such as tablets decline, high-tech companies will need to replace lost revenues with sales in new categories such as wearable health and fitness monitors. This demonstrates the impact of the Internet of Things, which will be a high tech growth engine for many years to come.
*John Curran is managing director, Accenture communications, media and technology group
**Engaging the Digital Consumer in the New Connected World (polling 24,000 consumers in 24 countries including the UK, Australia, France, Germany, Japan, India, and the US)