NYT takes T to Japan

NYT takes T to Japan

T new york times style magazine launches in Japan

The New York Times is launching T Japan, a Japanese-language edition of T: The New York Times Style Magazine. The new mag, published with Asahi Shimbun, will combine original, regional content with translated coverage, photographs and commentary from the flagship edition of T Magazine. It will be published four times per year and distributed throughout the Tokyo metropolitan region.

T Japan will be shipped directly to ‘influential members’ of the Japanese community in the Kanto, Chubu and Kansai regions, and to preferred customers of Flag Ship, a fashion website owned by Shueisha,

“Japan’s international outlook and unique culture make it the perfect place to enjoy the kind of content published in T Magazine,” said Michael Greenspon, general manager, news services and international for The New York Times.

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