High-res, high-hype music
Not satisfied with acquiring a small music-streaming service in the shape of Aspiro’s Tidal, Jay-Z has now come up with a declaration of intent to change the music status quo. From now on, Tidal shall be recognised is an artist majority-owned company with a mission to ‘re-establish the value of music and protect the sustainability of the music industry rooted in creativity and expression’.
So, while Tidal is currently able to boast high-quality sound, video and editorial, it is on its way to becoming not simply a streaming service but ‘an immersive platform with enhanced experiences’.
To that end, Jay-Z has persuaded music notables Kanye West, Madonna, Nicki Minaj. Beyonce, Jack White, Alicia Keys, Rihanna, Chris Martin, Usher, Daft Punk, deadmau5, J Cole, Jason Aldean and Calvin Harris to sign the declaration, which amounts to a commitment to build a platform that ‘reflects ideas contributed directly from artists, providing an enriched experience. Music presented and heard the way the artists intended’.
And what did Jay-Z’s fellow artists do to show their Tidal support? They changed their Twitter and Facebook profile photos to cyan blue, of course.
Powerful, erm… stuff. And not at all overhyped for a music-streaming service with around 6,000 subscribers. Still, you can't buy that kind of music nobility backing, and it can't hurt to premium-up an already premium service ($20 a month). The question is, how many people really care about listening to high-resolution music?