Paint for lives
Volvo has hit on a way to bring greater visibility to cycling in the shape of LifePaint, a reflective safety spray. No ordinary frame paint this, though, as LifePaint is invisible to the naked eye by daylight and only comes out at night, glowing brightly in the glare of car headlights. It’s transparent and does not affect the colour or surface sprayed, lasting for around one week after application.
LifePaint is currently being trialled in six London and Kent-based cycle shops, including Peloton in Spitalfields, where cyclists can get one of 2,000 give-away cans. If LifePaint gets traction, the project will expand and internationally.
The LifePaint concept was developed together with Grey London and Swedish startup Albedo100 as part of a series of projects to highlight the key product innovations of the new Volvo XC90. That includes the likes of Intellisafe, which uses a combination of radar sensors and cameras to identify other vehicles, pedestrians and cyclists and automatically brake if the driver fails to take the requisite action. This works in tandem with Volvo’s Active Bending Headlights, which adjust left to right according to the steering input to help drivers better see around corners.