K-Swiss looks for kik kick

K-Swiss looks for kik kick

k-swiss kik

Tennis brand K-Swiss has allied with DJ Diplo to launch its The Board campaign on IM app kik. It what is essentially a crowdsourcing project, Diplo will serve as director of a board of 100 creative and connected types who will work on tasks to bring the K-Swiss brand ‘back to prominence’. Submissions are open on kik for young entrepreneurs until end-April, and successful applicants will head to the initiative’s members-only website with a six-course curriculum aimed at connecting the group with industry insiders.

More than that, we don’t yet know…

 

Into the JLAB

Into the JLAB

Gimme house

Gimme house