The Ubuntu smartphone is coming to Europe this week via a number of flash sales – à la Xiaomi - aimed at giving the device a bit of buzz, and at enabling the makers to gauge the level of interest for a mobile phone which leans heavily on graphic visualisations. The clunkily named Aquaris E4.5 Ubuntu will cost around €170 with retail options due to be revealed via Twitter and Facebook.
And forget that tired old app icon grid. Ubuntu is ushering in the ‘scope’. Ubuntu is bold enough to call the scope ‘a new UI paradigm’ with content and services grouped together on categorised screens – an entertainment scope might, for example, include the likes of Spotify, YouTube and Flipboard. The company reckons this will give developers ‘a new way to create app-like experiences that are easier to discover, build and are integral to the OS’.
What about the name? Ubuntu is an ancient African word meaning 'humanity to others', we’re told. It also means 'I am what I am because of who we all are'. The Ubuntu operating system is bringing the spirit of Ubuntu to the world of computers, apparently.