Google Venture has rolled out Design Sprint to help start-ups. The idea is that budding entrepreneurs can introduce their back-of-the-envelope ideas into the five-day Sprint process to enable them to answer critical biz questions through design, prototyping, and even testing ideas with customers. “Instead of waiting to launch a minimal product to understand if an idea is any good, teams get great data from a prototype,” says GV. “The Sprint gives these companies a superpower - the ability to build and test nearly any idea in just 40 hours.
So, on Monday, it's about unpacking the problem. Next day, sketching competing solutions on paper. Wednesday, deciding how to turn that idea into a testable hypothesis. Thursday, time to hammer out a high-fidelity prototype. Now it’s Friday, ready to test it all out with real live humans.
There’s also a Sprint book, an analogue object. It features Sprints GV has run with companies such as Nest, Foundation Medicine, and Blue Bottle Coffee.