See sexy radio
Believe your eyes – now there are radio ads you can see, thanks to Durex and Havas. But you’ll need to Durex Explore mobile app to visualise the radio waves to view the advertising video which is synched to the wireless commercial broadcast, Behind Closed Doors. As with Shazam, you’ll need to launch the app and hold up the phone to the radio so that it can ID the spot and launch the video.
And the content of the ad itself? The video features couples ‘taken to the heights of passion’ and finding new pleasures with a range of sex toys available to buy from the new Durex ecommerce website.