Fashion for tech

Fashion for tech

River Island start-ups

Retailers can’t keep their fingers off new tech, and UK-based fashion chain River Island has gone back up the supply chain in joining Accenture in supporting start-up accelerator TrueStart. The move will provide the accelerator’s clutch of entrepreneurs with access to mentorship and guidance, as well as access to River Island execs. And what’s in for the retailer? That would be ‘pre-emptive, sustainable access to innovation.’

"When it comes to gaining an edge in the competitive retail environment, technology has always had a huge part to play,” says River Island CIO, Doug Gardner. “The rate of technological change is now faster than ever before, meaning we're having to deploy things in the space of months, instead of years.”

TrueStart has also unveiled The Collection, a new programme for retail and consumer tech start-ups. The initiative is seeking ‘world class entrepreneurs with disruptive ideas across the retail and consumer landscape’, and is offering a full six-month accelerator programme with two equity funding options -  £25,000 for 4.5% equity, or £50,000 for 9%.

Why go to TrueStart? “By being retail- and consumer-focussed our team, mentors and network bring you thought leadership, insider insight and a leg up that will make your startup stand out in the market place,” says CEO Baz Saidieh.

The Collection applications are open until February 22.

Beats by Dr Dre, the brand

Beats by Dr Dre, the brand

Innovative cool

Innovative cool