What we now know is that average mobile subscriber engagement is 4.6 minutes, with the engagement period steadily increasing through the day, from an average low of 2.7 minutes at 4am, to a high of 6.7 minutes at 9pm, writes Maria Stadtmüller. And 1% of smartphone subs are using dating apps or accessing dating sites, though there are device differences – 75% of Android mobile dating traffic volume comprises images, compared to only 61% on iPhones, according to the latest Mobile Analytics Report from Citrix.
What about all that mobile fitness app growth we’ve been hearing about? The proportion of mobile health app subs using fitness apps has spiked sharply from 39% in 2013 to 78% in 2015. Among the leading fitness apps are the likes of MyFitnessPal, RunKeeper and Lose It. The busiest time for fitness apps is that post-work period between 5pm and 7pm.
If you’re looking for metrics on mobile video, we’ve got them. We know that 90% of mobile YouTube viewers watch for less than five minutes at a time, and that 55% of mobile Twitch viewers watch for five minutes or less, while 18% watch for five to 15 minutes and 16% watch for 15 to 30 minutes at a time. As far as Netflix goes, around three quarters of subs watch for more than five minutes, and 21% for 30-60 minutes at a time.